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12 Nov 2020, 07:20
Kudos
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B
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
95%
(hard)
Question Stats:
39% (02:18) correct
61%
(02:33)
wrong
based on 95
sessions
History
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Not Attempted Yet
In “Newspapers: Stabilizing but Still Threatened,” the Pew Research Center re- ported that last year, print advertising in newspapers fell for the sixth consecutive year. Now about 15 percent of newspaper revenue, digital advertising continues to grow but far more anemically than print advertising is lost. While warning that newspapers need to decrease their historic over-dependence on advertising, the report also concludes that “newspaper organizations” now “have grounds for a modicum of optimism.”
Any of the following, if true, would help explain the apparent discrepancy in the information above EXCEPT:
(A) Some newspapers have begun to restructure debt and to ease the burden of historic pension obligations.
(B) Revenue from local advertising is trending slightly upward in contrast to plummeting revenue from national advertising.
(C) Mobile advertising is a new source of revenue resulting from the shift to smartphone platforms.
(D) New sources of revenue such as social marketing services for local vendors have helped reverse balance sheet trends.
(E) Digital pay plans have significantly alleviated some of the major operating costs of newspapers.
Any of the following, if true, would help explain the apparent discrepancy in the information above EXCEPT:
(A) Some newspapers have begun to restructure debt and to ease the burden of historic pension obligations.
(B) Revenue from local advertising is trending slightly upward in contrast to plummeting revenue from national advertising.
(C) Mobile advertising is a new source of revenue resulting from the shift to smartphone platforms.
(D) New sources of revenue such as social marketing services for local vendors have helped reverse balance sheet trends.
(E) Digital pay plans have significantly alleviated some of the major operating costs of newspapers.
15 Nov 2020, 08:09
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Sajjad1994
This is an Explain or Resolve the Paradox type of question.
The contradictory situation here is that the Pew Research Center reported that print advertising fell for the sixth consecutive year and that digital advertising continues to grow but in a slow way. The report further warns that newspapers need to reduce their dependence on advertising but also concludes that newspapers now have “grounds for a modicum of optimism".
The question requires us to identify the one option that doesn’t explain the contradiction.
Option A explains why newspapers have grounds for a modicum of optimism. While newspapers might have to reduce their dependence on print advertising, the restructuring of debt and easing the burden of historic pension obligations might help the newspapers to balance out the losses. So, Option A can be eliminated.
Option C also explains why the newspapers have reason for optimism. The option mentions another source of revenue that will help to balance the loss of revenue due to the fall in print advertising. So, Option C can be eliminated.
Option D also mentions another way to generate revenue and balance the loss due to the fall in print advertising. So, Option D can also be eliminated.
Option E mentions a way to cut operating costs; this is another way to offset the losses. So, Option E can also be eliminated.
Option B does not give a strong reason for the newspapers to be optimistic. It is not sufficient for revenues from local advertising to trend upward slightly in contrast to plummeting revenue from national advertising. To offset plummeting revenues, the revenue from local advertising would have to rise considerably. All the other options explain the discrepancy; therefore, B is the most appropriate option.
Jayanthi Kumar.
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