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In the textbook publishing business, the second quarter

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Joined: 09 Jun 2005
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09 Dec 2005, 15:44
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In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

A. low and marketing expenses are high as companies prepare
B. low and their marketing expenses are high as they prepare
C. low with higher marketing expenses in preparation
D. low, while marketing expenses are higher to prepare
E. low, while their marketing expenses are higher in preparation
[Reveal] Spoiler: OA

Last edited by walker on 21 Apr 2016, 08:26, edited 2 times in total.
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09 Dec 2005, 16:19
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A.

low and high appears parallel than:
low : higher

however it looks like we need "while" to show contrast :
revenues are low while marketing expenses are high
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09 Dec 2005, 18:44
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ArashKhurana wrote:
In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

a. low and marketing expenses are high as companies prepare
b. low and their marketing expenses are high as they prepare
c. low with higher marketing expenses in preparation
d. low, while marketing expenses are higher to prepare
e. low, while their marketing expenses are higher in preparation

B and E should be out due to ambiguous "they" and "their"
C: "preparation" should be "preparing" , also "for" is correct preposition for "prepare" but incorrect preposition for "preparation"
Between A and D : i pick A coz "because X and Y" looks better.

Go for A.
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11 Dec 2005, 12:11
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Between A and D i picked D because it brought out da contrast with da use of while...so i guess i should give priority to parallelism over contrast? I don't see how 'and' is better than 'while' though.

Thanks for contributing!. the OA is A.
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11 Dec 2005, 20:38
In addition 'A' is clear in stating the 'cause & effect' relationship.

"revenues are low and marketing expenses are high as companies prepare for the coming school year"...
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12 Dec 2005, 06:38
Late, but A. Same reasoning at Duttsit.
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12 Dec 2005, 11:04
A ist the most logical here.

Revenues are low + marketing expenses high is parallel
and then the reason is given: as companies prepare...
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12 Dec 2005, 12:58
little late but A is the only choice.
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23 Apr 2008, 15:40
I think D is the best in terms of providing the meaning desired. However, as mentioned earlier, the adjective higher is a little vague. "Higher" than what exactly??

I chose D too, but see why A is the best answer.
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15 Jun 2010, 11:24
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there and they have no antecedent. Hence, BE are out. E is wordy and awkward. C uses noun form preparation. Besides the usage of with changes the meaning. Its trying to say the low business is because on increased marketing expense. D totally changes the meaning by using infinitive A wins
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02 Jan 2013, 22:06
One good learning is that if you see a comparative form like 'higher', 'more', 'lower', we must immediately look for 'than'

I don't, however, understand why high and low need to be parallel..
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05 Mar 2014, 14:14
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In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

A. low and marketing expenses are high as companies prepare
B. low and their marketing expenses are high as they prepare
C. low with higher marketing expenses in preparation
D. low, while marketing expenses are higher to prepare
E. low, while their marketing expenses are higher in preparation
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05 Mar 2014, 18:02
Almost fell for the "while" trap.
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29 Apr 2014, 07:43
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In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

A. low and marketing expenses are high as companies prepare CORRECT
B. low and their marketing expenses are high as they prepare
C. low with higher marketing expenses in preparation......"HIGHER" NEEDS TO HAVE "THAN"
D. low, while marketing expenses are higher to prepare......."HIGHER" NEEDS TO HAVE "THAN"
E. low, while their marketing expenses are higher in preparation......"HIGHER" NEEDS TO HAVE "THAN"

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22 May 2014, 18:34

I was hung up between A and D for a reason other than "higher than". Maybe you guys can help me clarify:

A) ... because revenues are low and marketing expenses are high as companies prepare
D) ... because revenues are low, while marketing expenses are higher to prepare

Two questions:

1) Why don't we require contrast which is provided by "while"?
2) What about the use of "and" vs. ,while. Assuming everything else was the same, would ",while" and "and" both work? I'm assuming the latter part doesn't need to be an independent clause because there is no coordinating conjunction.

Thanks a ton!
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25 May 2014, 23:00
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Hi russ9,

In D, the commas surrounding "because...low" set it off from "while marketing...high", which contrasts instead with the main clause: "The second quarter is historically weak". That is, the sentence in D means:
1) The second quarter is weak [because revenues are low]
2) (Contrast) While/Although marketing expenses are high/higher to prepare ...

This contrast is inappropriate and suggests that the second quarter is weak even though the marketing expenses are high.

Secondly, "while" is used in many contexts to mean "at the same time as", so using it to provide contrast as is provided in D makes the construction ambiguous.

Finally, "to prepare" in D does not have a clear subject. "Who" prepares for the coming school year?

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27 May 2014, 16:36
prasi55 wrote:
Hi russ9,

In D, the commas surrounding "because...low" set it off from "while marketing...high", which contrasts instead with the main clause: "The second quarter is historically weak". That is, the sentence in D means:
1) The second quarter is weak [because revenues are low]
2) (Contrast) While/Although marketing expenses are high/higher to prepare ...

This contrast is inappropriate and suggests that the second quarter is weak even though the marketing expenses are high.

Secondly, "while" is used in many contexts to mean "at the same time as", so using it to provide contrast as is provided in D makes the construction ambiguous.

Finally, "to prepare" in D does not have a clear subject. "Who" prepares for the coming school year?

Thanks, prasi55 . Makes total sense.
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21 Jun 2014, 02:36
Remember Parallelism is darling of GMAT.
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24 Sep 2014, 07:21
OA is A

wrong usage of they and awkward sentences - b,c,d,e
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17 Oct 2014, 03:29
low // high
so higher is wrong C , D and E out.
companies prepare in choice A is more clear then they prepare B.
Re: In the textbook publishing business, the second quarter   [#permalink] 17 Oct 2014, 03:29

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