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In the textbook publishing business, the second quarter is historicall

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11 Mar 2015, 21:02
In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

a. low and marketing expenses are high as companies prepare

b. low and their marketing expenses are high as they prepare
"their" doesn't have logical preceding ancestor
not parrallel: revenues are ... and expenses are (both subjects should express content within the scope of financial flow)

c. low with higher marketing expenses in preparation
"with higher ..." seems to modify the verb_to_be "are low", this change the intended meaning of the sentence

d. low, while marketing expenses are higher to prepare
"while" is separated with the first clause by a comma which signal an independent clause. for this reason, choice D changes the meaning of the sentence: "the second quarter is weak, ......., while marketing expenses . . ."

e. low, while their marketing expenses are higher in preparation
same reason for incorrect in choice D
"their" doesn't have logical preceding ancestor
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27 Mar 2016, 01:10
ArashKhurana wrote:
In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

a. low and marketing expenses are high as companies prepare
b. low and their marketing expenses are high as they prepare
c. low with higher marketing expenses in preparation
d. low, while marketing expenses are higher to prepare
e. low, while their marketing expenses are higher in preparation

Thanks!
Arash

this is a hard question. the main point tested is parallelism.
low should not go with higher, not parllel. e and d are out
revenure can not be parallel with their expense, b is out
with higher marketing expenses modify main clause which is "revenue is low" . this modification is not logic
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27 Mar 2016, 05:12
3
In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

a. low and marketing expenses are high as companies prepare --- Correct
b. low and their marketing expenses are high as they prepare ---looks as if their and they stand for revenues which is absurd.
c. low with higher marketing expenses in preparation --- revenues seems to be having higher marketing expense; in addition, ‘higher than what’ is not made clear.
d. low, while marketing expenses are higher to prepare--- higher than what? In addition, there is no specific purpose to us the infinitive verbal ‘to prepare’
e. low, while their marketing expenses are higher in preparation ---'their' has no relevance as in B; in additions it looks as if the marketing expenses are in preparation. The companies are in preparation.

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Re: In the textbook publishing business, the second quarter is historicall  [#permalink]

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28 Jul 2016, 15:18
When to use "While" or when not to use "While"
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28 Jul 2016, 23:17
infotalk wrote:
Almost fell for the "while" trap.

What while trap?? I have Gmat in 2 weeks and haven't heard of the while trap.. :O

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Re: In the textbook publishing business, the second quarter is historicall  [#permalink]

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11 Aug 2016, 10:06
1
I remember SC manhattan said that when "and" is used to link two clauses, there is always a comma right before "and". Thus, in order for (A) to be correct, it should look like this: "low, and marketing expenses are high as companies prepare".
I know that questioning an OA is stupid, but can someone please enlighten me?
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01 Mar 2017, 09:06
In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

Issue: Meaning | Parallelism

Analysis:
1. The underlined portion of the sentence presents two reasons for weak second quarter. These reasons should be conjugated by "and" and should be parallel.

A. low and marketing expenses are high as companies prepare

B. low and their marketing expenses are high as they prepare
- "their" incorrectly refers to "revenues"
- "they" has to no referent

C. low with higher marketing expenses in preparation
- "with" seems to be incorrect conjunction here
- "higher" incorrectly used as it is used when comparing two entities. Here other entity is missing.

D. low, while marketing expenses are higher to prepare
- "while" seems to be incorrect conjunction here
- "higher" incorrectly used as it is used when comparing two entities. Here other entity is missing.

E. low, while their marketing expenses are higher in preparation
- "their" incorrectly refers to "revenues"
- "higher" incorrectly used as it is used when comparing two entities. Here other entity is missing.

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30 Jul 2017, 02:55
Hi Experts
Why can't THEY and their refer to companies in option (B)?
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Re: In the textbook publishing business, the second quarter is historicall  [#permalink]

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30 Jul 2017, 09:16
Hi Experts
Why can't THEY and their refer to companies in option (B)?

The companies aren't even mentioned in (B), so "they" and "their" can't possibly refer to "companies". Whenever you see a plural pronoun, you have to look for plural nouns elsewhere (usually earlier) in the sentence. In (B), the only potential referent for "their" and "they" is "revenues" -- and that makes absolutely no sense at all.
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17 Aug 2017, 03:52
'A' is correct - Logical prediction and parallelism are in tact.
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Re: In the textbook publishing business, the second quarter is historicall  [#permalink]

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10 Sep 2018, 01:55
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Re: In the textbook publishing business, the second quarter is historicall   [#permalink] 10 Sep 2018, 01:55

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