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03 Jun 2026, 00:54
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Difficulty:
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Question Stats:
91% (01:52) correct
9%
(02:04)
wrong
based on 224
sessions
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Not Attempted Yet
Inscorp, a manufacturer, wishes to make its information booth at an industry convention more productive in terms of boosting sales. The booth offers information introducing the company’s new products and services. To achieve the desired result, Inscorp’s marketing department will attempt to attract more people to the booth. The marketing director’s first measure was to instruct each salesperson to call five ex-customers and personally invite them to visit the booth.
Which of the following, if true, most strongly calls into question the effectiveness of the marketing director’s first measure as a step toward the goal of boosting sales?
A. In past years, the information booth was not well attended.
B. The ex-customers most likely to act on Inscorp’s invitation are ones who hope to use the booth to resolve long-standing complaints on which Inscorp is unlikely to give them satisfaction.
C. Many of Inscorp’s competitors believe that by making their information booths more distinctive they can increase the number of potential customers who will visit their booths at the convention.
D. Inscorp’s best customers regularly receive special discounts on large orders placed with Inscorp.
E. Inscorp has more new products and services available this year than it had in previous years.
Which of the following, if true, most strongly calls into question the effectiveness of the marketing director’s first measure as a step toward the goal of boosting sales?
A. In past years, the information booth was not well attended.
B. The ex-customers most likely to act on Inscorp’s invitation are ones who hope to use the booth to resolve long-standing complaints on which Inscorp is unlikely to give them satisfaction.
C. Many of Inscorp’s competitors believe that by making their information booths more distinctive they can increase the number of potential customers who will visit their booths at the convention.
D. Inscorp’s best customers regularly receive special discounts on large orders placed with Inscorp.
E. Inscorp has more new products and services available this year than it had in previous years.
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03 Jun 2026, 04:30
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The plan:
call five ex-customers and personally invite them to visit the booth
The goal of the plan:
make its information booth at an industry convention more productive in terms of boosting sales
So, what would be a problem with calling "ex-customers"?
B. The ex-customers most likely to act on Inscorp’s invitation are ones who hope to use the booth to resolve long-standing complaints on which Inscorp is unlikely to give them satisfaction.
If this is true, then calling ex-customers won't boost sales. Rather, it will result in the booth being a hub of complaining customers who won't likely buy anything.
call five ex-customers and personally invite them to visit the booth
The goal of the plan:
make its information booth at an industry convention more productive in terms of boosting sales
So, what would be a problem with calling "ex-customers"?
B. The ex-customers most likely to act on Inscorp’s invitation are ones who hope to use the booth to resolve long-standing complaints on which Inscorp is unlikely to give them satisfaction.
If this is true, then calling ex-customers won't boost sales. Rather, it will result in the booth being a hub of complaining customers who won't likely buy anything.
03 Jun 2026, 15:00
Kudos
Bookmarks
Inscorp, a manufacturer, wishes to make its information booth at an industry convention more productive in terms of boosting sales. The booth offers information introducing the company’s new products and services. To achieve the desired result, Inscorp’s marketing department will attempt to attract more people to the booth. The marketing director’s first measure was to instruct each salesperson to call five ex-customers and personally invite them to visit the booth.
Which of the following, if true, most strongly calls into question the effectiveness of the marketing director’s first measure as a step toward the goal of boosting sales?
The goal is not just to attract more people to the booth; the goal is to boost sales. The first measure targets ex-customers, but this will help only if those ex-customers are likely to be useful sales prospects. The strongest weakener shows that the people most likely to come are not likely buyers, but people with unresolved complaints.
A. In past years, the information booth was not well attended.
This does not weaken the measure. If attendance was low before, trying to attract more people may make sense.
B. The ex-customers most likely to act on Inscorp’s invitation are ones who hope to use the booth to resolve long-standing complaints on which Inscorp is unlikely to give them satisfaction.
This is correct. If the ex-customers most likely to visit are mainly coming to complain, and Inscorp is unlikely to satisfy them, then inviting them is unlikely to boost sales. It may bring more booth traffic, but not productive traffic.
C. Many of Inscorp’s competitors believe that by making their information booths more distinctive they can increase the number of potential customers who will visit their booths at the convention.
This does not weaken the specific measure. Competitors’ beliefs about booth design do not show that inviting ex-customers will fail.
D. Inscorp’s best customers regularly receive special discounts on large orders placed with Inscorp.
This is irrelevant. The measure targets ex-customers, not current best customers.
E. Inscorp has more new products and services available this year than it had in previous years.
This may strengthen the measure. More new offerings could give booth visitors more reasons to buy.
Answer: (B)
Which of the following, if true, most strongly calls into question the effectiveness of the marketing director’s first measure as a step toward the goal of boosting sales?
The goal is not just to attract more people to the booth; the goal is to boost sales. The first measure targets ex-customers, but this will help only if those ex-customers are likely to be useful sales prospects. The strongest weakener shows that the people most likely to come are not likely buyers, but people with unresolved complaints.
A. In past years, the information booth was not well attended.
This does not weaken the measure. If attendance was low before, trying to attract more people may make sense.
B. The ex-customers most likely to act on Inscorp’s invitation are ones who hope to use the booth to resolve long-standing complaints on which Inscorp is unlikely to give them satisfaction.
This is correct. If the ex-customers most likely to visit are mainly coming to complain, and Inscorp is unlikely to satisfy them, then inviting them is unlikely to boost sales. It may bring more booth traffic, but not productive traffic.
C. Many of Inscorp’s competitors believe that by making their information booths more distinctive they can increase the number of potential customers who will visit their booths at the convention.
This does not weaken the specific measure. Competitors’ beliefs about booth design do not show that inviting ex-customers will fail.
D. Inscorp’s best customers regularly receive special discounts on large orders placed with Inscorp.
This is irrelevant. The measure targets ex-customers, not current best customers.
E. Inscorp has more new products and services available this year than it had in previous years.
This may strengthen the measure. More new offerings could give booth visitors more reasons to buy.
Answer: (B)
