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# Marketing executives in television work with a relatively

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Manager
Joined: 24 Aug 2012
Posts: 138
Marketing executives in television work with a relatively  [#permalink]

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06 Nov 2012, 19:19
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80% (04:44) correct 20% (05:20) wrong based on 5

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Question 2
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67% (00:39) correct 33% (00:54) wrong based on 6

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Question 3
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100% (00:31) correct 0% (00:00) wrong based on 6

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Question 4
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100% (00:47) correct 0% (00:00) wrong based on 5

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Marketing executives in television work with a relatively stable advertising medium. In many ways, the television ads aired today are similar to those aired two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the differing dynamics of the Internet pose unique challenges to advertisers, forcing them to adapt their practices and techniques on a regular basis.

Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing dynamics of the Internet by adopting new techniques such as pay-per-performance advertising, search engine optimization, and affiliate marketing. As the pace of the Internet's evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that shuns constancy and embraces change.

$$1) The author implies what about the future of pay-per-performance advertising?$$

A) Although it improves on pay-per-click advertising, it is still vulnerable to click fraud
B) It will one day become extinct as Internet users discover drawbacks with it
C) Internet users will develop free software to block its effectiveness
D) It will eventually become less popular with advertisers as the Internet evolves and drawbacks emerge
E) It will not face drawbacks due to its differing approach to online marketing

2) Which of the following most accurately states the main idea of the passage?

A) Although pay-per-click advertising remains a wide-spread and effective online advertising medium, its popularity is likely to diminish as the Internet evolves.
C) Unlike the television, the Internet has experienced dramatic changes in short periods of time.
D) Unlike the television, the Internet has evolved rapidly, forcing online marketers to develop new advertising strategies and mediums.
E) The pace of the Internet’s evolution is increasing and will only increase in the future.

3) According to the passage, which of the following best describes the current status of pop-up ads?

A) Widely used
B) Less popular now than at earlier times
C) A frequent target of click fraud
D) Non-existent due to pop-up blockers
E) Increasingly popular due to search engines

4) According to the passage, which of the following best describes the practice of click fraud?

C) Utilizing search engine optimization to visit the pages of competitors
E) Clicking on the pay-per-click ads of competitors

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RC Moderator
Status: Perfecting myself for GMAT
Joined: 22 May 2017
Posts: 624
Concentration: Nonprofit
Schools: Haas '21
GPA: 4
WE: Engineering (Computer Software)
Re: Marketing executives in television work with a relatively  [#permalink]

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08 Sep 2018, 22:59
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Joined: 01 Jan 2018
Posts: 35
Re: Marketing executives in television work with a relatively  [#permalink]

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09 Sep 2018, 00:06
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The passage talks about the changes which have taken place in advertising techniques over the years and describes how internet has been used in this regard.
1. The author talks about the drawbacks of the advertising methods- pop up and pay-per-click ads. He also talks about how their popularity decreased because of certain shortcomings they had. In the last sentence of last para he concludes -" it seems all the more likely that advertising successfully on the Internet will require a strategy that shuns constancy and embraces change"
So D should be the correct choice.
2.As stated above the internet has evolved rapidly forcing changes in advertising strategies frequently and this is the primary focus of author in the passage and hence is the main point. D should be the correct choice.
3. From 3rd para we can conclude that with introduction of pay-per-click ads the popularity of pop-up ads decreased.B is the correct choice.
4. In 3rd para the author clearly states -
"click fraud: representatives of a company with no interest in the product advertised by a competitor click on the competitor's ads simply to increase the marketing cost of the competitor" So E is the correct choice.
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Re: Marketing executives in television work with a relatively &nbs [#permalink] 09 Sep 2018, 00:06
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