This is a
conditional logic question. Let's break down what we're told:
Key Information:• Agency A designed a campaign being tested with a focus group
• The company MIGHT ask Agency B for an alternate campaign (contingency)
•
Critical Rule: "If A's campaign elicits positive responses from the focus group, we will NOT ask B for a campaign"
Step 1: Translate the Rule into LogicThe statement gives us:
IF positive response to A's campaign →
THEN will NOT ask B
Let's simplify:
• P = Focus group responds positively to A's campaign
• B = Company asks B for a campaign
The rule is:
P → NOT BStep 2: Find What MUST Be TrueThe question asks for a statement that
must be true. When working with conditionals, the
contrapositive is always logically equivalent and must be true.
Original: P → NOT B (If positive response, then NOT ask B)
Contrapositive: B → NOT P (If ask B, then NOT positive response)
The contrapositive flips and negates both sides - and it's ALWAYS true when the original is true.Step 3: Match to Answer ChoicesLooking at our contrapositive:
If they ask B → Focus group did NOT respond positivelyPart 1 (If): "asks B for a campaign" ✓
Part 2 (Then): "believes the focus group did not respond positively to A's campaign" ✓
Why Other Options Don't Work:Common trap: Options about "believes A's campaign will increase/decrease name recognition" are
not directly connected to the conditional rule given. The rule talks about "positive responses from focus group" - not about beliefs regarding name recognition. Don't confuse these!
Answer: Part 1 = asks B for a campaign | Part 2 = believes the focus group did not respond positively to A's campaignKey Takeaway: In conditional logic questions, always form the
contrapositive. It's logically equivalent and often gives you the answer directly!