MBA Motivation Letter - How to Stay Logical

Question

Hi,
I'd like to share my experience on helping MBA candidates make their MBA application essays captured by MBA Adcoms. Particularly, I want to focus on a popular Motivation Essays structuring and presentation, and I have 2 reasons for that:
 they are the most common in MBA application lists 
 they must cover 2-3 topics, which often seem to be hard to link 
So, to logically unite the ideas of your professional and personal achievements, your further career goals and the reasons of applying to MBA, I advise MBA candidates to strictly follow the structure, which is:
 start with your main idea (e.g. you're a natural-born pathbreaker, and this feature led you to the...college, ...interests, ....career 
 keeping in mind your main idea, transfer the introduction to the main body; how did this particular feature led you to your academic goals and achievements and pushed you choose your career path? 
 how this inspired you to achieve specific professional outcomes? 
 is this the very feature, which drives you to seek new challenges in your career? 
 what are your post-MBA immediate and long-term goals? Be as specific as you can (company name/your position/product or service title/industry/country 
 try to clearly explain the reasons of such choice: in addition to your passions and characteristics from the beginning expand the reasoning by demonstration of strong motivation (prove your activities are extremely required/purposeful/in need of local market and society 
 transit to your personal needs to achieve this goal: what practical skills and knowledge are required? 
 by answering this question you'll logically come to your b-school's choice 
 demonstrate you've insight into what this b-school's MBA offers and how it meets your expectations and needs: distinguish the courses, activities and extra-curriculars you're interested in 
 transfer your idea to other the b-school's advantages, such as location, class size, faculty, networking, career centers etc.  
 finalize your essay by summarizing what you have said and coming back to your main idea from the beginning. 
Having this in mind, start brainstorming at least 3 ideas, which can be the red lines of your essay. Then choose the only one by answering the question: "Is this idea common for all parts of my Motivation Letter?"
Enjoy the process and get luck with your MBA essay!

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MBA Motivation Letter - How to Stay Logical

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