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24 Sep 2011, 23:59
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A
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
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Hello friends,
Can you please go to question 10 page 72, MGMAT CR? My problem is to choose b/w A and E. After choosing correctly all the first 9 questions, I was shocked to see MGMAT says A is correct for this question while I had chosen E.
Stimulus:
Premise-Many decisions like # of screens and size of Marketing campaigns can be best made after first analyzing initial reactions from those audience who actually have bought the tickets.
Conclusion-So to max Marketing ROI, studios should first run a pilot show (small scale) and based on that formulate their consequential larger campaigns.
So what's the assumption? I think it is E. That is the results from the pilot show must be a strong indicator of the future results. Otherwise, what's the use of gaining the reactions from the pilot show? If we negate E to see that the pilot shows are NOT strong indicators of future performance, concluding that we can model/estimate future performance based on them is wrong, isn't it. It would be just like to say that we are making a conclusions about the population based on sample data which is not representative of the population!
At first I thought maybe MGMAT has eliminated E b/c of the word "life time" at the end of the choice, but actually, it is not an extreme word, though it may seem to be. Lifetime here can simply mean the future course of the film performance, not really as long as a human life. It can be 6 months and still be called a life time!
Now, let us negate A. If it weakens the conclusion, so MGMAT is right in choosing it, though still E has also weakened the conclusion (Two correct answers). Negation: "Large marketing investments before pilot investments SOMETIMES eventually yield greater profits than pilot investments". Ok, no doubt that if this is SOMETIMES the case, the proposed pilot plan is weakened about those some times, but does the argument claim that the proposed pilot plan AlWAYS is better than the traditional large investments? NO. So it doesn't weaken the argument. To draw an analogy, when I say plan be can maximize your profit, can you refute my claim by proving that plan B sometimes maximize profits over plan A? NO, b/c I didn't claim plan A is the only-and-always maximizer. I left a room for other plans, including your B!
One other more minor reason I eliminated A is that it looks like a switching word/Shell game. The argument is about ROI, not profit. We know that profit is different from ROI despite the shared elements. To maximize profits, you just have revenue and costs to manipulate, but to maximize ROI, in addition to revenue and costs, you also have Investments at hand!
What do you think? Am I missing anything?
Can you please go to question 10 page 72, MGMAT CR? My problem is to choose b/w A and E. After choosing correctly all the first 9 questions, I was shocked to see MGMAT says A is correct for this question while I had chosen E.
Stimulus:
Premise-Many decisions like # of screens and size of Marketing campaigns can be best made after first analyzing initial reactions from those audience who actually have bought the tickets.
Conclusion-So to max Marketing ROI, studios should first run a pilot show (small scale) and based on that formulate their consequential larger campaigns.
So what's the assumption? I think it is E. That is the results from the pilot show must be a strong indicator of the future results. Otherwise, what's the use of gaining the reactions from the pilot show? If we negate E to see that the pilot shows are NOT strong indicators of future performance, concluding that we can model/estimate future performance based on them is wrong, isn't it. It would be just like to say that we are making a conclusions about the population based on sample data which is not representative of the population!
At first I thought maybe MGMAT has eliminated E b/c of the word "life time" at the end of the choice, but actually, it is not an extreme word, though it may seem to be. Lifetime here can simply mean the future course of the film performance, not really as long as a human life. It can be 6 months and still be called a life time!
Now, let us negate A. If it weakens the conclusion, so MGMAT is right in choosing it, though still E has also weakened the conclusion (Two correct answers). Negation: "Large marketing investments before pilot investments SOMETIMES eventually yield greater profits than pilot investments". Ok, no doubt that if this is SOMETIMES the case, the proposed pilot plan is weakened about those some times, but does the argument claim that the proposed pilot plan AlWAYS is better than the traditional large investments? NO. So it doesn't weaken the argument. To draw an analogy, when I say plan be can maximize your profit, can you refute my claim by proving that plan B sometimes maximize profits over plan A? NO, b/c I didn't claim plan A is the only-and-always maximizer. I left a room for other plans, including your B!
One other more minor reason I eliminated A is that it looks like a switching word/Shell game. The argument is about ROI, not profit. We know that profit is different from ROI despite the shared elements. To maximize profits, you just have revenue and costs to manipulate, but to maximize ROI, in addition to revenue and costs, you also have Investments at hand!
What do you think? Am I missing anything?
Archived Topic
Hi there,
This topic has been closed and archived due to inactivity or violation of community quality standards. No more replies are possible here.
Where to now? Join ongoing discussions on thousands of quality questions in our Critical Reasoning (CR) Forum
Still interested in this question? Check out the "Best Topics" block below for a better discussion on this exact question, as well as several more related questions.
Thank you for understanding, and happy exploring!
gurpreetsingh
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25 Sep 2011, 10:11
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Kindly post the complete question.
25 Sep 2011, 12:26
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Nothing wrong with copyright, gurpreetsingh?
Archived Topic
Hi there,
This topic has been closed and archived due to inactivity or violation of community quality standards. No more replies are possible here.
Where to now? Join ongoing discussions on thousands of quality questions in our Critical Reasoning (CR) Forum
Still interested in this question? Check out the "Best Topics" block above for a better discussion on this exact question, as well as several more related questions.
Thank you for understanding, and happy exploring!
