Let's break this down step by step using simple numbers.
Step 1: Pick a starting number for total supermarket sales. Let's say total market sales in
2022 =
100.
Step 2: Find Safeco's original sales.
Safeco's market share was
20%, so Safeco's sales =
20% of
100 =
20.
Step 3: Find Safeco's NEW sales.
Total market sales increased by
25%, so new total =
125.
Safeco's new market share is
24%, so Safeco's new sales =
24% of
125 =
30.
Step 4: Handle the stores.
Let's say Safeco originally had
100 stores.
They closed
20% of them, so now they have
80 stores.
Step 5: Calculate average sales per store — before and after.
Original average =
20 /
100 =
0.2 per store.
New average =
30 /
80 =
0.375 per store.
Step 6: Find the percent increase.
Change =
0.375 -
0.2 =
0.175Percent increase =
0.175 /
0.2 =
0.875 =
87.5%.
Answer: EThe most
common mistake here is finding only the sales increase (
50%) and forgetting to account for the store closures. But fewer stores sharing MORE total sales means average sales per store jumps even higher than
50%. Another
trap is picking answer choice B (
50%) by only calculating the sales growth without dividing by the reduced number of stores.