sv2023 wrote:
Hi, I dont understand why D is wrong as it says that VC's best customers also are customers of its competitors. SO if best customers are to come to VC's booth then they will buy its new products and not competitors' products. So why is D wrong? Pls help.
Remember that we're talking about Vitacorp's BEST customers here -- that means that they're already buying Vitacorp's products. In order for (D) to work, we have to assume that visiting Vitacorp's booth will cause the best customers (1) to purchase MORE of Vitacorp's new products than they normally would have and (2) to purchase LESS of the competitors' products.
Those are awfully big assumptions, and we have no way of knowing whether either is true. Maybe those customers will visit the booth and say, "Hey, the new stuff looks great, so we're excited to continue buying our usual amount!" In other words, we have no way of knowing whether (or how) the booth visits will impact customer behavior, and there's no evidence suggesting that booth visits will cause the best customers to purchase more from Vitacorp and less from competitors.
Choice (C), on the other hand, tells us that those booth visits WILL likely have an effect: the booth will be "well attended" if many of those best customers show up to the booth, and a well attended booth "tends to attract visitors who would not otherwise have attended the booth." And if the marketing department succeeds in attracting those additional visitors, then they'll succeed in their attempt to attract more people to the booth -- and that's exactly what the marketing department wanted to do to "achieve the desired result" (of boosting sales).
Do we know for sure that those additional customers will buy stuff? No, but (C) gives us a solid reason to expect that the measure will
contribute to meeting the goal of boosting sales, without having to make any unwarranted assumptions. That makes (C) a much better choice than (D).
I hope that helps!