Vitacorp, a manufacturer, wishes to make its information booth at an i

i

Yes, your understanding is correct. But when I took the test, my thought process was different:

Does this choice IN SOME WAY support / weaken the argument? (What you imply by "assume" is what I thought as "in some way".)

We need to find an answer supporting that the first measure of manager would increase attendance
C supports it
If you feel stuck between A and C, try negation technique:
Vitacorp’s salespeople do not routinely inform each important customer about new products and services as soon as the decision to launch them has been made. Neither support nor weaken

An information booth that is well attended does not tend to attract visitors who would not otherwise have attended the booth. THis one does weak the manager's measure

C strengthens the main premise. C is much better than A because "attract new customers" win "provide information".
Clearly, "provide information" is not a premise, but just gives the definition, or the role of the booth.

Answer choice 'C' clearly supports marketing director's plan. Well, attended booth will attract more people.

sayantanc2k, can you please clarify why D is incorrect? By calling the best customers will Vitacorp not ensure that best customers buy Vitacorp's products instead of its competitor's.

Bunuel

(A) Vitacorp’s salespeople routinely inform each important customer about new products and services as soon as the decision to launch them has been made.
evn if informed daily, doesnot imply they will come. hence partial info.

(B) Many of Vitacorp’s competitors have made plans for making their won information booths more productive in increasing sales.
competition is not good for company sales. hence its opposite

(C) An information booth that is well attended tends to attract visitors who would not otherwise have attended the booth.
this imply chances of attracting more no of customers. it might leads to increase in sales.

(D) Most of Vitacorp’s best customers also have business dealings with Vitacorp’s competitors.
again competition kills!. opposite

(E) Vitacorp has fewer new products and services available this year than it had in previous years
no of products not relevant.

Hey Tushar, this pre-assumption is unnecessary. The marketing director want to promote sales period - we are told this. word of mouth is just the tool he has decided to use, it is not a goal in and of itself.

The fact that the best customers have dealings with other companies is bad news, not good - it means they may decide to buy from the other companies, and therefore it weakens, not strengthens, the prediction.
you seem to be answering an opposite question: given that d) is true, is the plan still a good idea? the answer to this may be "yes", but this is not what we are asked - we are asked whether D) being true strengthens the prediction.

By making your existing customers to attend the booth, you will show to the rest of the visitors that you have an increased audience , so you will boost your sales .


Correct answer: C

Hi, I dont understand why D is wrong as it says that VC's best customers also are customers of its competitors. SO if best customers are to come to VC's booth then they will buy its new products and not competitors' products. So why is D wrong? Pls help.

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