Vitacorp, a manufacturer, wishes to make its information booth at an i

C strengthens the main premise. C is much better than A because "attract new customers" win "provide information".
Clearly, "provide information" is not a premise, but just gives the definition, or the role of the booth.

Answer choice 'C' clearly supports marketing director's plan. Well, attended booth will attract more people.

sayantanc2k, can you please clarify why D is incorrect? By calling the best customers will Vitacorp not ensure that best customers buy Vitacorp's products instead of its competitor's.

Bunuel

(A) Vitacorp’s salespeople routinely inform each important customer about new products and services as soon as the decision to launch them has been made.
evn if informed daily, doesnot imply they will come. hence partial info.

(B) Many of Vitacorp’s competitors have made plans for making their won information booths more productive in increasing sales.
competition is not good for company sales. hence its opposite

(C) An information booth that is well attended tends to attract visitors who would not otherwise have attended the booth.
this imply chances of attracting more no of customers. it might leads to increase in sales.

(D) Most of Vitacorp’s best customers also have business dealings with Vitacorp’s competitors.
again competition kills!. opposite

(E) Vitacorp has fewer new products and services available this year than it had in previous years
no of products not relevant.

Hey Tushar, this pre-assumption is unnecessary. The marketing director want to promote sales period - we are told this. word of mouth is just the tool he has decided to use, it is not a goal in and of itself.

The fact that the best customers have dealings with other companies is bad news, not good - it means they may decide to buy from the other companies, and therefore it weakens, not strengthens, the prediction.
you seem to be answering an opposite question: given that d) is true, is the plan still a good idea? the answer to this may be "yes", but this is not what we are asked - we are asked whether D) being true strengthens the prediction.

By making your existing customers to attend the booth, you will show to the rest of the visitors that you have an increased audience , so you will boost your sales .


Correct answer: C

Hi, I dont understand why D is wrong as it says that VC's best customers also are customers of its competitors. SO if best customers are to come to VC's booth then they will buy its new products and not competitors' products. So why is D wrong? Pls help.

Notice that the fact that Vitacorp's best customers are customers of its competitors does not make us more confident that inviting them to the booth will increase sales.

We already have some confidence that inviting them to the booth will increase sales. After all, an increase in sales is the expected result of inviting them to the booth.

Now, from choice (D), we have new information that they are also customers of competitors. Does this information mean that inviting them to the booth will increase sales even more? No. If anything, it indicates that they may buy from competitors instead even if they are invited to the booth.

Remember that we're talking about Vitacorp's BEST customers here -- that means that they're already buying Vitacorp's products. In order for (D) to work, we have to assume that visiting Vitacorp's booth will cause the best customers (1) to purchase MORE of Vitacorp's new products than they normally would have and (2) to purchase LESS of the competitors' products.

Those are awfully big assumptions, and we have no way of knowing whether either is true. Maybe those customers will visit the booth and say, "Hey, the new stuff looks great, so we're excited to continue buying our usual amount!" In other words, we have no way of knowing whether (or how) the booth visits will impact customer behavior, and there's no evidence suggesting that booth visits will cause the best customers to purchase more from Vitacorp and less from competitors.

Choice (C), on the other hand, tells us that those booth visits WILL likely have an effect: the booth will be "well attended" if many of those best customers show up to the booth, and a well attended booth "tends to attract visitors who would not otherwise have attended the booth." And if the marketing department succeeds in attracting those additional visitors, then they'll succeed in their attempt to attract more people to the booth -- and that's exactly what the marketing department wanted to do to "achieve the desired result" (of boosting sales).

Do we know for sure that those additional customers will buy stuff? No, but (C) gives us a solid reason to expect that the measure will contribute to meeting the goal of boosting sales, without having to make any unwarranted assumptions. That makes (C) a much better choice than (D).

I hope that helps!

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