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Vitacorp, a manufacturer, wishes to make its information booth at an i

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Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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Official Guide for GMAT Verbal Review, 2nd Edition

Practice Question
Question No.: 82
Page: 150

Vitacorp, a manufacturer, wishes to make its information booth at an industry convention more productive in terms of boosting sales. The booth offers information introducing the company’s new products and services. To achieve the desired result, Vitacorp’s marketing department will attempt to attract more people to the both. The marketing director’s first measure was to instruct each salesperson to call his or her five best customers and personally invite them to visit the booth.

Which of the following, if true, most strongly supports the prediction that the marketing director’s first measure will contribute to meeting the goals of boosting sales?

(A) Vitacorp’s salespeople routinely inform each important customer about new products and services as soon as the decision to launch them has been made.

(B) Many of Vitacorp’s competitors have made plans for making their won information booths more productive in increasing sales.

(C) An information booth that is well attended tends to attract visitors who would not otherwise have attended the booth.

(D) Most of Vitacorp’s best customers also have business dealings with Vitacorp’s competitors.

(E) Vitacorp has fewer new products and services available this year than it had in previous years.
[Reveal] Spoiler: OA

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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 11 Jul 2008, 07:07
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C

current customers at booth --> more visitors who are not current customers --> more sales

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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 11 Jul 2008, 07:17
IMO C.
As Vitacorp's booth will be well attended because of existing customer, other people will get attracted towards it.

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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 11 Jul 2008, 17:27
Guys, what is wrong with A?

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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 11 Jul 2008, 17:46
If A is true, A will weaken the case. If main customers are already informed about the latest products, then there is no reason for customers to come to the booth.

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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 12 May 2011, 22:25
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Close call between A and C.

If we negate C, it actually crashes the conclusion of wanting more people to attend.So, basically a assumption answer choice.

In A,if they inform about the products then new customers might not attend the sales Booth.

Hence C.
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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 13 May 2011, 02:34
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garimavyas wrote:
Vitacorp, a manufacturer, wishes to make its information booth at an industry convention more productive in
terms of boosting sales. The booth offers information introducing the company’s new products and services. To
achieve the desired result, Vitacorp’s marketing department will attempt to attract more people to the both. The
marketing director’s first measure was to instruct each salesperson to call his or her five best customers and
personally invite them to visit the booth.
Which of the following, if true, most strongly supports the prediction that the marketing director’s first measure
will contribute to meeting the goals of boosting sales?
(A) Vitacorp’s salespeople routinely inform each important customer about new products and services as soon
as the decision to launch them has been made.
(B) Many of Vitacorp’s competitors have made plans for making their won information booths more productive in
increasing sales.
(C) An information booth that is well attended tends to attract visitors who would not otherwise have attended
the booth.
(D) Most of Vitacorp’s best customers also have business dealings with Vitacorp’s competitors.
(E) Vitacorp has fewer new products and services available this year than it had in previous years.


The close contest is between A and C. You can negate A because it tell you that salesperson inform the important customers....but it doen't tell you anything about the aftereffects of this proces. Whereas in C he clearly mentions that "well attended tends to attract visitors who would not otherwise have attended
the booth", which is in favour of Marketing Director's plan

Therefore the answer is C
What is the source of this question?
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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 16 May 2011, 02:52
+1 for C, more customers will come at booth on seeing that a few are already there - something like a snowball effect. Choice A actually weakens it, because if people know about the products, they will not prefer to come to the booth.
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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 05 Jul 2011, 19:37
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Is this a Strength question or an Inference question?

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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 05 Jul 2011, 19:43
C for me as well.

Its a strengthen question. For inference question, the wording of question stem would say "most strongly supported by".

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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 24 Aug 2011, 08:24
+1 C,

A - weakens
B - irrelevant
C - supports, it shows how first measure will help achieve Vitacorp's main aim
D - irrelevant
E - irrelevant, we are talking about first measure, bringing best customers to the booth, not about fewer or more products.
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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 24 Aug 2011, 08:37
ravi67741 wrote:
garimavyas wrote:
Vitacorp, a manufacturer, wishes to make its information booth at an industry convention more productive in
terms of boosting sales. The booth offers information introducing the company’s new products and services. To
achieve the desired result, Vitacorp’s marketing department will attempt to attract more people to the both. The
marketing director’s first measure was to instruct each salesperson to call his or her five best customers and
personally invite them to visit the booth.
Which of the following, if true, most strongly supports the prediction that the marketing director’s first measure
will contribute to meeting the goals of boosting sales?
(A) Vitacorp’s salespeople routinely inform each important customer about new products and services as soon
as the decision to launch them has been made.
(B) Many of Vitacorp’s competitors have made plans for making their won information booths more productive in
increasing sales.
(C) An information booth that is well attended tends to attract visitors who would not otherwise have attended
the booth.
(D) Most of Vitacorp’s best customers also have business dealings with Vitacorp’s competitors.
(E) Vitacorp has fewer new products and services available this year than it had in previous years.


The close contest is between A and C. You can negate A because it tell you that salesperson inform the important customers....but it doen't tell you anything about the aftereffects of this proces. Whereas in C he clearly mentions that "well attended tends to attract visitors who would not otherwise have attended
the booth", which is in favour of Marketing Director's plan

Therefore the answer is C
What is the source of this question?


the question is tagged to GMAC paper tests, so that should be the source.

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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 01 Sep 2011, 13:01
garimavyas wrote:
Vitacorp, a manufacturer, wishes to make its information booth at an industry convention more productive in
terms of boosting sales. The booth offers information introducing the company’s new products and services. To
achieve the desired result, Vitacorp’s marketing department will attempt to attract more people to the both. The
marketing director’s first measure was to instruct each salesperson to call his or her five best customers and
personally invite them to visit the booth.
Which of the following, if true, most strongly supports the prediction that the marketing director’s first measure
will contribute to meeting the goals of boosting sales?
(A) Vitacorp’s salespeople routinely inform each important customer about new products and services as soon
as the decision to launch them has been made.
(B) Many of Vitacorp’s competitors have made plans for making their won information booths more productive in
increasing sales.
(C) An information booth that is well attended tends to attract visitors who would not otherwise have attended
the booth.
(D) Most of Vitacorp’s best customers also have business dealings with Vitacorp’s competitors.
(E) Vitacorp has fewer new products and services available this year than it had in previous years.


If increased attendance guarantees prospective customers, why not plant our own people as visitors, director? ;) All about ethics, I guess.

C is the best among the given options.
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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 14 May 2012, 11:55
neeshpal wrote:
C IMO too.


Guys I have some observations regarding this CR question. I am a bit confused so I will try to explain my logic as clear as possible:

The question asks:
Which of the following, if true, most strongly supports the prediction that the marketing director’s first measure will contribute to meeting the goals of boosting sales?

So I started looking for the marketing director’s first measure:
“The marketing director’s first measure was to instruct each salesperson to call his or her five best customers and personally invite them to visit the booth.”
So the marketing director first measure is related to current costumers.

The OG answer: C
“(C) An information booth that is well attended tends to attract visitors who would not otherwise have attended the booth.”
The problem with this answer is that it is not related to “The marketing director’s first measure” which is: “to instruct each salesperson to call his or her five best customers and personally invite them to visit the booth”. (C) Is related attract new costumers only!

On the other hand, (D):
“(D) Most of Vitacorp’s best customers also have business dealings with Vitacorp’s competitors.”
Answer D is the only one related current costumers, that’s why I thought (D) was the best answer. It would be very likely that If most of Vitacorps's best costumers have dealings with Vitacorp's competitors, the strategy oriented to invite the costumers to the booth would increase the customer loyalty at expenses of Vitacorps competitors, is'nt it?.

Please help!!!
PS: Sorry for my bad english! :p

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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 14 May 2012, 12:01
TheRunawayFound wrote:
neeshpal wrote:
C IMO too.

The OG answer: C
“(C) An information booth that is well attended tends to attract visitors who would not otherwise have attended the booth.”
The problem with this answer is that it is not related to “The marketing director’s first measure” which is: “to instruct each salesperson to call his or her five best customers and personally invite them to visit the booth”. (C) Is related attract new costumers only!


+1 C

Actually, it is related! If the current customers go to visit the booth, the other visitors will see that that booth is full of people, so they will interested in visit the booth too.
It seems that you don't know well the concepts behind CR, have you read the Powerscore CR Bible? It would be a great start!
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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 15 Mar 2014, 07:19
metallicafan wrote:
TheRunawayFound wrote:
neeshpal wrote:
C IMO too.

The OG answer: C
“(C) An information booth that is well attended tends to attract visitors who would not otherwise have attended the booth.”
The problem with this answer is that it is not related to “The marketing director’s first measure” which is: “to instruct each salesperson to call his or her five best customers and personally invite them to visit the booth”. (C) Is related attract new costumers only!


+1 C

Actually, it is related! If the current customers go to visit the booth, the other visitors will see that that booth is full of people, so they will interested in visit the booth too.
It seems that you don't know well the concepts behind CR, have you read the Powerscore CR Bible? It would be a great start!

This is an oldish thread but I need to clarify a few things. First, I picked D, following TheRunawayFound's logic. Here's a few more thoughts why:

The measure is to call the best customers. This doesn't guarantee that a) they will go, b) that they will be present at a time that more people would be around the booth i.e. what if they go 8am when nobody's around? However if they DO go and there ARE people around, it might help.
Also, what if this company sells something which screams "niche product" in that people wandering around won't be interested. We don't know that, and we can't make any assumptions about the usability of the product. For example, I believe that the general public doesn't gather around whenever they see people gathered, they just surpass them.

My take for D: Vitacorp is trying to make its best customers become completely dedicated to Vitacorp. Since they are already its best customers, maybe they have some new products which they want to pass to those customers who at the time purchase them from Vitacorp's competitors. Therefore the measure is "invite them, and cut them from the competitors" therefore securing them.

Having said all that, I understand the reasons for C, I'm just not sold.

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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 08 Oct 2014, 07:33
vksunder wrote:
Official Guide for GMAT Verbal Review, 2nd Edition

Practice Question
Question No.: 82
Page: 150
Difficulty:


Vitacorp, a manufacturer, wishes to make its information booth at an industry convention more productive in terms of boosting sales. The booth offers information introducing the company’s new products and services. To achieve the desired result, Vitacorp’s marketing department will attempt to attract more people to the both. The marketing director’s first measure was to instruct each salesperson to call his or her five best customers and personally invite them to visit the booth.

Which of the following, if true, most strongly supports the prediction that the marketing director’s first measure will contribute to meeting the goals of boosting sales?

(A) Vitacorp’s salespeople routinely inform each important customer about new products and services as soon as the decision to launch them has been made.
(B) Many of Vitacorp’s competitors have made plans for making their won information booths more productive in increasing sales.
(C) An information booth that is well attended tends to attract visitors who would not otherwise have attended the booth.
(D) Most of Vitacorp’s best customers also have business dealings with Vitacorp’s competitors.
(E) Vitacorp has fewer new products and services available this year than it had in previous years.



Wait a minute - whats the significance of calling current customers then. If all we need is information booth that is well attended. Well we can achieve that - even by having current employees on the information booth - if just by looking at the crowd people are indeed getting attracted. I chose D - but one reasoning to negate D could be - first, 1. the custoemrs are VC's best customers, but VC may not be their best dealer, since they are buying products from VC's competitors as well. 2. How do we know that they would boast about VC convincingly and not talk about their competitor's fine points.

I do agree with the reasoning posted above for C.
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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 19 Jan 2015, 15:30
Although I got my answer correct, but I pre-assumed something different than given in the answer choice. Please check whether this my pre-assumption is also correct:

The marketing director wants to promote sales using word of mouth.

Thanks and Regards
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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 14 Apr 2016, 08:59
Conclusion: To attract more people.
Premise: Invite 5 best customers to visit the booth.

Assumption: They will attract more people.

Something which validates this assumption will strengthen

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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i [#permalink]

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New post 26 Aug 2016, 11:16
I feel that an answer choice that people who are called by Salesperson will probably attend the booth.. Isn't that more appropriate. I am not convinced with C as it assumes that mere calling and inviting top customers to booth will surely translate into their visit. And the rest will follow. Pls explain why implicit assumption has not been addressed

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Re: Vitacorp, a manufacturer, wishes to make its information booth at an i   [#permalink] 26 Aug 2016, 11:16

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