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10 Feb 2025, 20:47
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1: more frequent updates
2: more-specific message targeting
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Difficulty:
35%
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65% (01:47) correct
35%
(02:06)
wrong
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A peculiarity of marketing campaigns across several social media websites is that, to compete effectively for people's attention, such campaigns require multiple daily updates of small amounts of information. At first glance, this would seem to require a smaller time commitment than would most traditional marketing campaigns, but the fragmentation of target audiences across different social media websites means this time commitment, and the necessary marketing budget, is often quite comparable. Furthermore, different social media websites have different limitations and user interfaces. However, by understanding these differences and the audiences that use each of the social media sites, a company has the unique opportunity to shape messages to appeal specifically to each audience.
Statement: As compared to most traditional marketing campaigns, a peculiarity of marketing campaigns across several social media websites is that they require __1__, but a company can turn this feature to its advantage by creating __2__.
Statement: As compared to most traditional marketing campaigns, a peculiarity of marketing campaigns across several social media websites is that they require __1__, but a company can turn this feature to its advantage by creating __2__.
| 1 | 2 | |
| more frequent updates | ||
| greater time commitments | ||
| greater amounts of information | ||
| more-specific message targeting | ||
| larger marketing budgets |
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Official Answer
1: more frequent updates
2: more-specific message targeting
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poojaarora1818
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11 Feb 2025, 01:48
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Bismuth83
Solution: Part 1 --- More frequent updates. As mentioned in the stimulus a peculiarity of marketing campaigns requires multiple daily updates of small amounts of information.
Part 2 ------ More specific message targeting. In the last line of the paragraph, it is clearly stated that a company has the unique opportunity to shape messages to appeal specifically to each audience.
21 Feb 2025, 00:39
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1. The question asks us to find the peculiarity and advantage of using social media marketing.
2. Let's break down the text into simpler parts:
- The first sentence says that a social media marketing peculiarity is that it "requires multiple daily updates of small amounts of information."
- The next two sentences describe negatives of this marketing strategy.
- For the last sentence, it gives a positive that the marketing strategy gives a "unique opportunity to shape messages to appeal specifically to each audience."
3. Now, it's understandable that our answer will be: D1 - more frequent updates and D2 - more-specific message targeting.
2. Let's break down the text into simpler parts:
- The first sentence says that a social media marketing peculiarity is that it "requires multiple daily updates of small amounts of information."
- The next two sentences describe negatives of this marketing strategy.
- For the last sentence, it gives a positive that the marketing strategy gives a "unique opportunity to shape messages to appeal specifically to each audience."
3. Now, it's understandable that our answer will be: D1 - more frequent updates and D2 - more-specific message targeting.
