please asses my AWA.
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22 Jan 2020, 00:27
The following is from a campaign by Big Boards Inc. to convince companies in River City that their sales will increase if they use Big Boards billboards for advertising their locally manufactured products:
“The potential of Big Boards to increase sales of your products can be seen from an experiment we conducted lastyear. We increased public awareness of the name of the current national women’s marathon champion by
publishing her picture and her name on billboards in River City for a period of three months. Before this time,although the champion had just won her title and was receiving extensive national publicity, only five percent of15,000 randomly surveyed residents of River City could correctly name the champion when shown her picture; afterthe three-month advertising experiment, 35 percent of respondents from a second survey could supply her name.”Discuss how well reasoned . . . etc.
My response:
The argument claims that companies in river cities can increase the sales of their locally manufactured products by using Big Boards billboards for advertising. The Bigboard Inc cites so on the basis of an experiment conducted last year. The Big boards Inc arrives at the claim with questionable assumptions and there are flaws in reasoning.
Firstly, the Big Board Inc. uses the outcome of the experiment , as discussed in the argument, to claim that the sale can be increase of locally manufactured products by using Big Boards billboards for advertising the products as effect of advertising was found to be positive in the experiment discussed. .
The big board inc. fails to show how the outcome of the experiment conducted can be applied to increase the sale of the locally manufactured products. It may be that the two things : the nature and outcome of experiment and the type of local manufactured products may be incomparable. The argument could have been much clearer if it explicitly stated that how the outcome of the experiment can be applied in the instant case.
Secondly, the author has not taken into account the demand, the quality and the cost of the locally manufactured products. If the demand for the product in the market is high, the sale will automatically will increase. The companies need not to advertise their products.
Also , the poor quality and/ or high cost of the product may lead to little or poor sale of the product. For example, the total cost of a product is $ 1000.00, which may be beyond the purchasing capacity of the consumers. The product may not be sold at all. In that case , the net effect of advertising the sale of the locally manufactured products to boost sales will not be considerable even if the advertising is convincing.
If the argument had provided evidence/ statistics on the demand, cost and quality of the products then the argument would have been a lot more convincing.
Conclusion:
In conclusion, the argument is flawed for the above-mentioned reasons and is therefore unconvincing. It would have been considerably strengthened if the author had clearly mentioned all the relevant facts as discussed above.
In order to assess the merits of a certain situation/decision, it is essential to have full knowledge of all contributing factors. In this particular case. Information as sought above is not provided therefor, the claim by big board inc. that companies sales will increase if they use Big Boards billboards for advertising their locally manufactured products is unsubstantiated , weak and unconvincing .
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Thankyou in advance for your valuable time devoted for this.