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The following appeared in a memo from the customer service division to the manager of Mammon Savings and Loan.
“We believe that improved customer service is the best way for us to differentiate ourselves from competitors and attract new customers. We can offer our customers better service by reducing waiting time in teller lines from an average of six minutes to an average of three. By opening for business at 8:30 instead of 9:00, and by remaining open for an additional hour beyond our current closing time, we will be better able to accommodate the busy schedules of our customers. These changes will enhance our bank’s image as the most customer-friendly bank in town and give us the edge over our competition.”
This argument state that to compete in the market from its competitor and attract new customer , Mammon saving and loan bank should improve their customer service. The author suggest that by reducing the wait time in teller lines , opening the bank early half an hour and closing the bank beyond the regular closing time will help them to offer better customer service than other bank. Hence the author believes that this change will enhance bank's image in town as the most customer friendly bank and hive then an edge over their competitors. The author left out several other key factors which could have been the basis of this argument and left us with minimal information to arrive at the stated conclusion .Therefore this argument is vague and rather unconvincing.
First, the argument readily assumes that these stated measures are enough to improve customer service and to be town's most customer friendly bank. The argument state that by reducing average waiting time of teller line from average of 6 min to average of 3 min will help them to achieve their goad to some extent. The argument could have been much more clearer if it explicitly stated that all other bank in town has average of more than 3 min waiting time in teller line. For example , if another bank has average 1 min waiting time in teller line , then this will be not enough to compete in market and attract new customers. clearly there is no evidence and supporting data which shows this measure will help the bank achieve its goal.
Second, the argument state that by opening the bank half an hour before and by closing the bank few hour beyond their closing time , they will be able to accommodate the busy schedules of their customer. This is again a very weak and unsupported claim as the argument does not demonstrate any correlation between their customer and their banking time preference. For example , if most of the customer of the bank is a corporation , then the suitable banking hours for their customer will be same and the extra hours will be a waste of time for the bank. Moreover , it will be a huge cost to the bank as they will have to convince their employee to work for extra hours and compensate by increasing their wages. Author fails to consider various other factors which could have been considered.
Finally, the argument could be considerably strengthen if the author clearly mention all the relevant facts such as information and supporting data which shows that the other bank average waiting time is more than 3 hours, details about their customer and banking time preference. Author could have provided us the various details of bank and its standing in market in terms of customer service , the current image of the bank in town and of its competitors. Without convincing answers to these question one is left with an impression that the claim is more of a wishful thinking rather than substantive evidence.
To recapitulate, the argument is flawed for above mention reasons and therefore unconvincing. It is essential to have full knowledge of all the contributing factors in order to efficiently analyze the argument and arrive at the stated conclusion. Without considering other factors , this argument remains unsubstantiated and open to debate.