The following appeared in a magazine article on trends and lifestyles:
“In general, people are not as concerned as they were a decade ago about regulating their intake of red meat and
fatty cheeses. Walk into the Heart’s Delight, a store that started selling organic fruits and vegetables and whole-grain
flours in the 1960’s, and you will also find a wide selection of cheeses made with high butterfat content. Next door,
the owners of the Good Earth Café, an old vegetarian restaurant, are still making a modest living, but the owners of
the new House of Beef across the street are millionaires.”
Discuss how well reasoned . . . etc
"The write has made a claim that people are not concerned about their intake of read meat and fatty cheese. Firstly, this claim is not supported by any evidence. Secondly the evidence provided for his claim is either incomplete or misses many critical aspects.
The writer has made a claim that people are not concerned about their intake of read meat and fatty cheese as they were a decade ago. Firstly the writer needs to establish that what is he referring to when he talks about "people". Is he referring to the inhabitants of a certain city e.g. London, or some country etc.? Secondly to support this claim the writer first needs to show what was the consumption per person of read meat a decade ago and what is it now. Without making such a comparison the writer's claim is not establlished. Secondly he can do a survey of people and ask their opinion of what they think about the healthy food options (organic fruits, vegetable etc.) vs read meat and fatty cheese. This will also give him an idea about whether people are actually concerned as well, irrespective of their consumption. Because people can be genuinely concerned but might still be consuming read meat and fatty cheese because of factors like availability, price etc. If there are few shops that provide organic fruit and it is expensive as well as compared to red meat, although unlikely, will make people prefer read meat and fatty cheese over organic fruit and vegetables
Secondly the writer supports him claim by giving two examples. One is of Heart's Delight. A store that originally started selling organic fruits and vegetables but then also offered cheese. Firstly the writer cannot conclude any thing on people's preference based on one or few shops. He has to take a large sample to justify his claim. For example if he is talking about a city that has a 100,00 shops divided into 100 localities, he needs to take atleast one large shop per locality to have a representative sample size. Secondly He needs to consider what is the revenue of this shop that is coming from organic fruits and vegetables and what is coming from cheese. This will give an idea about people's preference who visit this particular shop. Secondly the writer needs to look at other variables that might have led to this shop offering cheese. For example, they might have found a low cost supplier of cheese. So without considering all these factors that writer cannot support his claim
The second example he gives if of two shops, Good Earth Cafe and House beef. He claims that Good Earth Cafe is making a modest living and House Beef has become millionaires which proves that people are not concerned about their intake of red meat and fatty cheese. Here again the writer is relying on faulty assumptions and missing important points which are necessary to establish this claim. Firstly this Cafe is located next door to another shop, Heart's Delight that is selling the similar products (organic fruits, vegetables etc.). It might be the case that people are buying from Heart's Delight and Heart's Delight is making a lot of money from it's organic food section: Much more then the Beef shop. Secondly there might be many shops in that locaility that are selling organic food and this Beef Shop might be the only one in the locality. So as stated above, the writer needs to take a larger sample size to establish high arguments. Thirdly their could be other reasons for poor sale of the Good Earth Cafe like poor food quality etc.
To make a robust and sound argument the writer needs to do two things. Firstly he needs to establish his argument. This will invovle defining what is he referring to as "people". Gathering data and interviewing people to establish people are not concerned and comparing this to data and opinion a decade ago. Secondly he needs to increase the sample size of the stores and look at other reasons why certain stores might not be performing well. Only then he can make this claim"
I need to improve my spellings while typing and leave enough time to review!