Profile Evaluation Indian Studnt 650GMAT 6yr DigitalMarktg

Question

Can you pls help me evaluate my profile

Grad: BE IT (62.5%)
GMAT: 650 (V35,Q44)
Work Exp: 6.2 yrs (by Fall 2014 entry) in digital marketing consultancy. Have worked with brand name like Vodafone, Unilever, Samsung, Docomo.
work exp only in india
Short Term goal: to work in strategic consulting in market research domain
Long Term goal: entrepreneurial startup for strategic consulting to SME in emerging markets, FMCG, Retail, Media
Extra Activities: certificated for Cricket throughout colleges, currently playing corporate cricket, Freelance Marketing Consulant for Mumbai International Film Festival, Associated with NGO CRY for children education, writer of short stories.

What US B - schools I should have my definite chance in or I should not miss applying too

Thanks,
Mohit

Admissionado · Answer

Well.. what did you actually DO in digital marketing consulting? What projects did you lead? Did you lead any teams? Did you get promoted? When and how many times? Did you implement any of your own initiatives? What were your greatest achievements in your career?

MohitKuvadia · Answer

provided FMCG, BFSI, Retail brands with a 360 degree integrated digital campaign (mobile, social media, internet along with traditional media) for achieving their business/marketing/brand objective. Currently leading a team of 6 people. In last six years of working with 3 different companies, I have been promoted 3 times, once in every job.
For projects and accomplishment have attached the resume. Hope it will help.

Admissionado · Answer

Hey Mohit,

I had a look at your resume, thanks for posting that here cause it helps a LOT! So you have some very good stuff and some less good stuff.

The Good:
- REAL leadership experience. This is fantastic! I also see that you have led your team to some nice achievements there, so it's even better.
- Your work experience and your achievements overall seem impressive.

The Challenging:
- Okay grades from a non IIT school
- GMAT
- Applicant Pool (Indian Tech Male)

So where do you stand now?? Somewhere in the middle. I think with an excellent application you could get into a good Tier 2 school, something ranked say in the 25-50 range. For now anyhow. Buuuuut you still have eight or nine more months until R1 of next year, so you might want to think about what you can do about your GMAT, because that is one thing that you can change and which would make a BIG difference. I mean if you feel you can get over a 700, it could totally change the game for you.

But even if you don't get that high, you should have some good options. I think the most important thing in your case is to work on making your profile (and your resume) into LEADERSHIP and not tech. Right now your resume has more of a "tech" feel to it, and since you DO have this wonderful managerial experience which many others do not, you need to make the most of it. And one way to do so is by presenting the information a bit differently.

Let's take your first achievement on your resume as an example. You wrote: 
• Successfully implemented mobile couponing based sales activity for AXE Deos, clocking redemption rate up to 27 % within 3 months, translating into USD 1million in revenues.

Instead you could write something like:
• Led team of six to increase coupon redemption rate to 27 % within 3 months, translating into USD 1million in revenues.

It's just a matter of perspective, but the school will see you as you present yourself to them. That's why it's soooooo important to present yourself in the right way.

Profile Evaluation Indian Studnt 650GMAT 6yr DigitalMarktg

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