Promotional campaign to sell advertising space in the Daily Gazette
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27 Nov 2022, 10:09
In this argument, the author wants to sell advertising space in the daily gazette to grocery stores in the Marston area stating that if stores advertise their reduced prices of grocery items in the Daily gazette then sales of grocery stores will increase. To support this argument, the author shared the results of a survey conducted last month in which two-thirds of 200 shoppers said they had read the advertisement. In addition, those who answered in the affirmative spent over $100 at the store. This argument involves two flaws in assumption.
First, the author assumed that all the people who read the advertisement and shopped at the grocery store in downtown Marston were convinced for shopping due to the advertisement only. The shopper may be buying things from this grocery store for a few months or years because he or she likes the quality of the product is the reason for buying products. So the author should include whether the customers buying the product are new or existing ones.
Second, the author claims that sales increased due to advertisement but the author doesn't compare sales of the store on advertisement campaign day than non advertisement day. Sales on non advertisement days at the store may be higher than on advertisement days. Author should compare sales numbers of advertisement days and non-advertisement days.
On conclusion, the argument is weakened by the statatemnt advertisemnt increased. The argument can be strengthened if the author shares information of newly customers inspired to shop at store and share comparison between sales of advertisemnt and non-advertisemnt days.