peppermuncher
Thanks for the responses, I agree that it comes down to who can write a recommendation with the most substance. The reason I asked actually leads to another question. I have two people in mind for a recommender spot, one is more senior and is my direct manager. I have worked with both directly for a while now, so both can provide good recommendations, except the more junior one went through the bschool application process a decade ago and applied to the same schools I am applying to (so he knows exactly what the schools are expecting in terms of recs), and is an alumni from my top choice school. How much value would this person add by writing in the rec something along the lines of "from my prior experience at this school, I believe peppermuncher will be an excellent fit here"?
Just in reading what you put here, I think a good alumni recommendation would go a LOT further than one from someone with a slightly "better" professional title. Like, a LOT longer. Not only that but your alumni friend might be able to help you out in other ways... maybe they are even a friend of a friend of someone on the adcom or know a professor that evvvveryone knows... they could supply you with at least a conversational piece if not a direct hookup (like an informational interview or something).
One thing the MBA experience has really shown me is that you can NEVER underestimate the sheer power of your network. The alumni network can be an immensely powerful one too. Some brief examples:
So I run a small consulting firm as part of the MBA. It's my work term, basically. One of my first clients (by chance) is a Dal alum, working across the country. He used to own the same consulting firm as I do now! Of course he was more than happy to work with us.
Another one: I was doing some basic market research for a client and submitted a question to a renovation firm via their web form. Not only did the owner reply back, but he said he was a Dal MBA alum and that any further info I needed from him would always be free.
I'll always remember these little acts of camaraderie, and when (if?) I make it in the world I'll be certain to be paying the favour forward to the young MBA students and alums at Dal. I'm sure the same sort of stuff goes on at the school(s) you're looking at.
Good luck!