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The art of waging war has reached a high level of detail throughout the ages and is viewed today as a form of science. A new brand-promotion firm has decided to base its financial strategies on a renowned military strategist, as published in an on-line brochure sent to prospective investors.

Which of the following is an assumption on which the argument relies?

The argument moves from “military strategy is highly developed and scientific” to the idea that a brand-promotion firm can reasonably base its financial strategy on the work of a military strategist. The missing link is that military strategy must be applicable to business/marketing decisions. Without that, the move does not follow.

(A) Military Strategies can be used in the world of marketing for brand promotion.

This is the best answer. It supplies the needed bridge between military strategy and the firm’s business use of it.

(B) Military maxims can be used in any sphere of human existence.

This is too broad. The argument does not need such a sweeping claim.

(C) Brochures are one of the best ways to further a firm's interests.

Irrelevant. The issue is whether military strategy can guide the firm’s strategy, not whether brochures are useful.

(D) Military strategy and financial strategy differ in name only.

Far too strong. The argument does not require them to be basically the same thing.

(E) Military strategists are also adept at marketing.

Not necessary. The argument relies on the strategist’s ideas being useful, not on the strategist personally being good at marketing.

Answer: (A)
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