The marketing manager of Western-National Bank (WNB) has suggested lau

The marketing manager of Western-National Bank (WNB) has suggested launching a new campaign that would offer students reduced interests on loans and a commission-free account. WNB's marketing manager stated that despite the loss of income during their years of schooling, the students are expected to pay larger commissions and fees for years after they graduate.

Which of the following statements is most important to the bank's management in order to assess the marketing manger's suggestion?

(A) Surveys show that only a minority of customers who are 25 or older are willing to consider moving their account to another bank.
(B) WNB’s new campaign is intended to be offered to existing and new customers alike.
(C) The estimated loss of income from an average student account is $200 a year.
(D) The average interest on student loans has been stable for the past 5 years.
(E) WNB’s advertising agency recommends that its campaign be launched on a social media channel that is popular among students.