Bunuel
The perceived value of goods and services, rather than just their price, is becoming an increasingly prominent factor in the purchase decisions of modern consumers, a new report has indicated. Thus, it can be concluded that consumers will be increasingly willing to spend extra on goods and services that are high-quality and durable.
For the above statements to be true, which of the following must be true?
(A) The price of a product plays no role in the making of purchase decisions by modern consumers.
(B) There is a positive relation between the quality of a product and its durability
(C) The modern consumer is not likely to allow the quality of a product to determine his purchase decision.
(D) The ideal way for manufacturers to charge more for their products is to increase the perceived value of their products in the minds of the modern consumer.
(E) The durability of a product is in some way related to its perceived value in the minds of modern consumers.
The question statement mentions APART from
price there is another factor which also influences the purchase decision of modern consumers- which is the
PERCEIVED VALUE OF GOODS.
Thus, the author concludes that consumers are Willing to spend that extra amount on goods and services - provided that the QUALITY IS HIGH, & DURABLE.
We can concluded that the terms High Quality and Durable are related to Perceived Value of Goods and NOT related to Price. Lets look into the options :
(A) The price of a product plays no role in the making of purchase decisions by modern consumers.
This is contradictory to the question stem. Price is also a factor in determining the purchase decision of modern consumers. Hence, Eliminating it.
(B) There is a positive relation between the quality of a product and its durability.
These two terminologies are related to perceived value of goods. But, no way they are related as per question stem. Hence, Eliminating it.
(C) The modern consumer is not likely to allow the quality of a product to determine his purchase decision.
This is contrary to the statement made in the question. The consumers are willing to spend more on the perceived value of goods ( high quality, durability). Hence, Eliminating it.
(D) The ideal way for manufacturers to charge more for their products is to increase the perceived value of their products in the minds of the modern consumer.
Two things make this option wrong - Firstly, there cannot be an IDEAL WAY for charging more. Secondly, the question speaks about perceived value of goods and how it affects purchase decision.
Even though, price is one among the factors which affects this decision. The question does not speak about price increase, but the customer willingness to spend more for a better product. Hence, Eliminating it.
(E)
The durability of a product is in some way related to its perceived value in the minds of modern consumers.We can definitely conclude that the durability of the product is related to perceived value of goods.
Option E.