The Calex Telecommunications Company is planning to introduce cellular telephone service into isolated coastal areas of Caladia, a move which will require considerable investment. However, the only significant economic activity in these areas is small-scale coffee farming, and none of the coffee farmers make enough money to afford the monthly service fees that Calex would have to charge to make a profit. Nevertheless, Calex contends that making the service available to these farmers will be profitable.
Which of the following, if true, provides the strongest support for Calex's contention?The problem is that the farmers currently cannot afford Calex’s monthly fees. So the best support should explain how the phone service could make the farmers better able to pay those fees.
The key idea is that the service itself may increase the farmers’ income by giving them access to better buyers.
(A) Currently, Caladian coffee farmers are forced to sell their coffee to local buyers at whatever price those buyers choose to pay because the farmers are unable to remain in contact with outside buyers who generally offer higher prices.
This is correct. If cellular service allows farmers to contact outside buyers who pay higher prices, the farmers may earn more money. That makes it more plausible that they could afford Calex’s monthly fees, so the service could become
profitable for Calex.
(B) In the coastal areas of Caladia where Calex proposes to introduce cellular telephone service, there is currently no fixed-line telephone service because fixed-line companies do not believe that they could recoup their investment.
This does not support Calex’s claim. If fixed-line companies think they cannot recover their investment, that may suggest the area is not profitable.
(C) A cellular telephone company can break even with a considerably smaller number of subscribers than a fixed-line company can, even in areas such as the Caladian coast, where there is no difficult terrain to drive up the costs of installing fixed lines.
This helps somewhat, but it does not address the main issue: the farmers currently cannot afford the monthly fees.
(D) Calex bases its monthly fees for cellular telephone service in a given region partly on the cost of installing the necessary equipment to provide the service there.
This does not help. If installation costs are high, the required monthly fees may also be high.
(E) Calex has for years made a profit on cellular telephone service in Caladia's capital city, which is not far from the coastal region.
This is weak. Profit in the capital city does not show that poor farmers in isolated coastal areas can afford the service.
Answer: (A)