In an attempt to cut costs a consulting firm is going to eliminate business travel for new business pitches. Instead, all communication with potential new business will be handled and pitched via email, document exchange and telephone calls.
Which of the following, if true, identifies a weakness of the new business model?
A)The firm has many local clients that do not require significant business travel
B)The average trip to pitch new business takes 2 full days when factoring in all travel and requires a 3 person team
C)Many employees of the consulting firm see travel for business pitches as a perk of the job
D)The company wins 65% of the business it pitches in person
E)Non-verbal communication plays an important role in guiding the presenters of a new business pitch to the areas they should focus most on during the presentation.
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The premise -> the company plans to make cost cutting.
The conclusion -> the source of cost cutting is replacement of business travel (personal meetings) for non-personal communication (email,phone)
The assumption -> the cost cutting should not negatively affect current sales and business volumes; if it does then there is no economic sense in cost cutting.
The answer should - > assure that whether there will be no significant effect in expenses reduction (if travel costs are not significant in the whole cost structure) or there could be loss of some business.
A) As majority of business comes from local transactions, the elimination of travel will not affect volumes of business but reduce the expenses - it strengthens the plans of management.
B) 3 persons for 2 full days sounds like significant expenses and there is great chance (we don't know it precisely) it constitutes significant part of cost structure, so if the firm replaces it for non-personal communication cost cutting will be good, but we do not know how it will affect business sales in general (how many new contracts are gained by those 3 persons during 2 full days ?) - this statement partially strengthen the conclusion.
C) No information about impact on cost structure and current sales levels - neutral.
D) No information what share of those 65% percents are contributed by traveling. Probably, all those 65% are done locally, and traveling is ineffective in terms of new business creation - neutral.
E) It's said that generally non-verbal communication (i.e. travelling) plays significant role in the service level of the consulting firm as its consultant could not emphasize on crucial areas without non-verbal communication and provide value to their clients. So it's implied that business sales of the firm could be negatively affected without travelling; despite the absence of information about cost structure this statement is the only one which weakens the argument at least partially.