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fozzzy
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The series of surveys revealed that the company had enjoyed success more due to the fact that its customers felt limited in their purchasing options than having brand loyalty

A due to the fact that its customers felt limited in their purchasing options than having[who have?] brand loyalty
Wrong.
- due to the fact is not correct.
- Structure is not parallel
- Who have brand loyalty?

B due to its customers feeling limited in their purchasing options than to having brand loyalty
Wrong.
- Not parallel. [due to X than to Y] is wrong idiom.

C because its customers felt limited in their purchasing options than that they have brand loyalty
Wrong.
- "That" refers to what?

D because its customers felt limited in their purchasing options than because they had brand loyalty
Correct.

E because of its customers feeling limited in their purchasing options than because of their having brand loyalty
Wrong. Awkward.
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fozzzy
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What is "they" referring to in option D the other choices didn't make sense and I picked D but I want to know what is the referent for They..
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pqhai
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fozzzy
What is "they" referring to in option D the other choices didn't make sense and I picked D but I want to know what is the referent for They..

To answer your question, I searched the definition of "brand loyalty"

According to Wikipedia: "Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers"

Who have brand loyalty? Only customers do. So "they" clearly refers to customers.

Hope it's clear.
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