It happened only after a class visit that an applicant told me he will “NEVER” go to “Ross MBA Program” over “Duke Fuqua” and he finally went to Fuqua. Driven by rankings, a lot of applicants from India will pick Ross over Duke any day. Through this example, I wanted to emphasize on the importance of a class visit.
What is a class visit?
• Genchi Genbutsu ( Analogy from Toyota Production Systems for “Go and See”). You will be spending a “Fortune” on an MBA program, and it will make a lot of sense to go and visit the school, and learn more about their orientation.
• Networking Opportunity: A networking opportunity for you as it will give you ample airtime with the admission committee members and other senior members from the leadership team.
• Informational Interviews: It is your opportunity to conduct informational interviews. Informational interview is your way of identifying the right reasons for joining that school. While the majority of the applicant pool comes with a mindset that they will register for any top-school on the basis of the favorable outcome, I strongly encourage all the applicants to follow a research based process. Give your schools very strong reasons to know you, and evaluate you. Be visible.
1. Have a strong elevator pitch before you land on the campus.
2. Have a decent understanding of that school and ask questions. Be curious enough to learn more about "How can that school help you in accomplishing your goals?"
3. Prepare questions for informational interviews.
These activities help the applicants to increase the chances of getting interview invitations.