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28 Jun 2020, 09:03
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Please review my AWA :
Pay-per-click web advertising is the best investment an advertiser can make. In the eighteen months since MacDowell's halved its television advertising and doubled its web advertising, its sales have grown by nearly 30% and it has opened forty more stores to keep up with demand. This is just one example of the fact that television advertising is on its way out, and smart businesses will continue to up their investment in pay-per-click ads.
The argument concludes that television advertising is obsolete and the only way to increase sales is to invest in pay-per ads technology. The argument is flawed as it misses some important concerns that would make an astute reasoning to qualify as a valid argument.
The argument expresses causality by noting that pay-per-click is the best advertising channel without any substantial data to back it up. It does not attempt to consider the other modes of marketing or even state flaws in the other modes of marketing that would interest the readers to invest in pay-per-click technology.
The brochure has ignored to state the product or the industry where the stated example of increased sales has worked. If the product was intended for users who spend substantial amount of their time on the web for example a digital content creator, then such users would use the web often and come across the advertisement. But if the intended user did not spend much time on the internet then it would not make sense of the company to invest in the technology. For example if a company is selling a diabetic analytical machines to older people who are not on the internet often, the advertise would not have much impact.
Even though the argument makes a weak attempt at explaining that the sales increased by 30% after it halved the television advertising and doubled its web advertising, it does not give definite figures to strength the argument and make it credible. It is possible that before the eighteen months accounted for in the paragraph, the advertisements were telecasted on channels that were not popular. While halving the number of channels, Mac Dowell also inspected the popular channels and made sure the advertisement reached the correct audience.
The argument also misses out on explaining how many of the pay-per-click users have turned into the company's customers. Are the number of users who click equal to the number of users who buy the product for the company. If not, is there a pay to know this statistics? This remains unsound.
Without substantial data the argument is invalid and it needs a strong reasoning to prove the importance of the pay-per-click marketing over television marketing. The author should provide strong correlation and attract readers to invest in the technology. It can also make use of industry specific examples in the brochure to explain case studies where the pay-per-click worked better compared to other marketing tools. If the argument takes the above suggestion into consideration , it would be valid and logical.
Pay-per-click web advertising is the best investment an advertiser can make. In the eighteen months since MacDowell's halved its television advertising and doubled its web advertising, its sales have grown by nearly 30% and it has opened forty more stores to keep up with demand. This is just one example of the fact that television advertising is on its way out, and smart businesses will continue to up their investment in pay-per-click ads.
The argument concludes that television advertising is obsolete and the only way to increase sales is to invest in pay-per ads technology. The argument is flawed as it misses some important concerns that would make an astute reasoning to qualify as a valid argument.
The argument expresses causality by noting that pay-per-click is the best advertising channel without any substantial data to back it up. It does not attempt to consider the other modes of marketing or even state flaws in the other modes of marketing that would interest the readers to invest in pay-per-click technology.
The brochure has ignored to state the product or the industry where the stated example of increased sales has worked. If the product was intended for users who spend substantial amount of their time on the web for example a digital content creator, then such users would use the web often and come across the advertisement. But if the intended user did not spend much time on the internet then it would not make sense of the company to invest in the technology. For example if a company is selling a diabetic analytical machines to older people who are not on the internet often, the advertise would not have much impact.
Even though the argument makes a weak attempt at explaining that the sales increased by 30% after it halved the television advertising and doubled its web advertising, it does not give definite figures to strength the argument and make it credible. It is possible that before the eighteen months accounted for in the paragraph, the advertisements were telecasted on channels that were not popular. While halving the number of channels, Mac Dowell also inspected the popular channels and made sure the advertisement reached the correct audience.
The argument also misses out on explaining how many of the pay-per-click users have turned into the company's customers. Are the number of users who click equal to the number of users who buy the product for the company. If not, is there a pay to know this statistics? This remains unsound.
Without substantial data the argument is invalid and it needs a strong reasoning to prove the importance of the pay-per-click marketing over television marketing. The author should provide strong correlation and attract readers to invest in the technology. It can also make use of industry specific examples in the brochure to explain case studies where the pay-per-click worked better compared to other marketing tools. If the argument takes the above suggestion into consideration , it would be valid and logical.
30 Jun 2020, 22:17
Kudos
Bookmarks
1) Put your points inside a template (First, Second, Finally...)
2) Make it short and sweet. Don`t include mundane points. Get on with your main points and move on
3) Use simpler words. It will make it easier for the test taker to follow your reasoning.
4) https://www.youtube.com/watch?v=vE35UDezu0U
2) Make it short and sweet. Don`t include mundane points. Get on with your main points and move on
3) Use simpler words. It will make it easier for the test taker to follow your reasoning.
4) https://www.youtube.com/watch?v=vE35UDezu0U
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