Events & Promotions
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Question 1
C
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
35%
(medium)
Question Stats:
63% (02:30) correct
37%
(02:31) wrong
based on 260
sessions
History
Date
Time
Result
Not Attempted Yet
Question 2
D
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
5%
(low)
Question Stats:
97% (00:40) correct 3%
(01:19) wrong
based on 230
sessions
History
Date
Time
Result
Not Attempted Yet
Question 3
C
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
45%
(medium)
Question Stats:
43% (00:31) correct 57%
(00:34) wrong
based on 216
sessions
History
Date
Time
Result
Not Attempted Yet
Question 4
C
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
5%
(low)
Question Stats:
87% (00:42) correct 13%
(00:52) wrong
based on 231
sessions
History
Date
Time
Result
Not Attempted Yet
Question 5
B
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
35%
(medium)
Question Stats:
53% (00:29) correct 47%
(00:45) wrong
based on 219
sessions
History
Date
Time
Result
Not Attempted Yet
Question 6
C
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
75%
(hard)
Question Stats:
33% (00:51) correct 67%
(00:54) wrong
based on 208
sessions
History
Date
Time
Result
Not Attempted Yet
In 1977, an international tobacco industry trade group, including representatives of all major cigarette companies, noted in a document on the social acceptability of smoking that “cigarette smoking is becoming a downscale social activity.” As the disease effects of smoking became better understood, more affluent and educated people were the most likely to quit. Cigarette companies thus increasingly marketed toward lower-income, less educated, and minority segments of the U.S. population. A marketing study done for R.J. Reynolds (RJR) noted in a downscale market profile that this demographic was “more impressionable to marketing/advertising . . . they’re more susceptible. They’re less formed intellectually . . . more malleable.”
In addition to general marketing efforts directed toward downscale consumers, by the early 1990s the homeless had become one of the sub-populations specifically targeted by major cigarette companies. For example, RJR included direct targeting to the homeless as part of an urban marketing plan in the 1990s, focused on the advertising of “value” brands to “street people.” In 1990, American Tobacco paid for product placement and supplied cigarettes for the movie Robocop 3, which showed homeless activists smoking Pall Malls and Lucky Strikes. In addition to advertising, tobacco companies gave away cigarette brand logo products to the homeless; for example, in 1994 Philip Morris (PM) apparently distributed 7,000 Merit cigarette brand labeled blankets to New York homeless shelters and homeless individuals. By the late 1990s, the ties between homelessness and smoking had grown so overt that a major marketing periodical characterized the target market of Brown and Williamson’s GPC brand as “Homeless Man.”
Offering free samples is a well-established strategy by which tobacco companies recruit new smokers, and cigarette samples were distributed to homeless shelters, mental hospitals, and homeless service organizations. In 1988 alone, Lorillard Tobacco Company spent over $570,000 on cigarette donations, though not all of these were distributed to marginalized populations. Internal company documents show that in a single month in 1990, however, Lorillard distributed over 100 sample packs apiece to a homeless shelter, a soup kitchen, and a mental health association. Similar donations were logged regularly from 1983 to at least 1993.
In addition to general marketing efforts directed toward downscale consumers, by the early 1990s the homeless had become one of the sub-populations specifically targeted by major cigarette companies. For example, RJR included direct targeting to the homeless as part of an urban marketing plan in the 1990s, focused on the advertising of “value” brands to “street people.” In 1990, American Tobacco paid for product placement and supplied cigarettes for the movie Robocop 3, which showed homeless activists smoking Pall Malls and Lucky Strikes. In addition to advertising, tobacco companies gave away cigarette brand logo products to the homeless; for example, in 1994 Philip Morris (PM) apparently distributed 7,000 Merit cigarette brand labeled blankets to New York homeless shelters and homeless individuals. By the late 1990s, the ties between homelessness and smoking had grown so overt that a major marketing periodical characterized the target market of Brown and Williamson’s GPC brand as “Homeless Man.”
Offering free samples is a well-established strategy by which tobacco companies recruit new smokers, and cigarette samples were distributed to homeless shelters, mental hospitals, and homeless service organizations. In 1988 alone, Lorillard Tobacco Company spent over $570,000 on cigarette donations, though not all of these were distributed to marginalized populations. Internal company documents show that in a single month in 1990, however, Lorillard distributed over 100 sample packs apiece to a homeless shelter, a soup kitchen, and a mental health association. Similar donations were logged regularly from 1983 to at least 1993.
1. According to the passage, what other demographics will likely be targeted by the tobacco industry?
a. senior citizens
b. adolescent children
c. the homeless
d. the affluent
e. actors
a. senior citizens
b. adolescent children
c. the homeless
d. the affluent
e. actors
2. The author implies that the motivation of RJR to distribute Merit cigarette brand labeled blankets to homeless shelters in New York City was to
a. elevate public opinion of the tobacco industry.
b. give back to the community it was receiving business from.
c. illustrate compassion for humanitarian concerns in the face of scrutiny from the medical field.
d. target homeless people as a marketing strategy.
e. achieve recognition as a charitable organization.
a. elevate public opinion of the tobacco industry.
b. give back to the community it was receiving business from.
c. illustrate compassion for humanitarian concerns in the face of scrutiny from the medical field.
d. target homeless people as a marketing strategy.
e. achieve recognition as a charitable organization.
3. Taken in context with the passage, malleable most nearly means:
a. breakable
b. refractory
c. pliable
d. malicious
e. intractable
a. breakable
b. refractory
c. pliable
d. malicious
e. intractable
4. Which of the following best represents the main idea of the passage?
a. The tobacco industry gives out free cigarettes to the less fortunate population in an effort to stimulate more popularity among them.
b. As the awareness of the ill effects of cigarettes increases, the affluent and more educated start stubbing out their cigarettes.
c. The homeless and other downscale consumers became a main target for tobacco marketing.
d. Merit, Pall Mall, and Lucky Strike are the most popular cigarettes within the homeless demographic of cigarette smokers.
e. R.J. Reynolds is a despicable company that lacks both tact and shame in its approach to selling cigarettes.
a. The tobacco industry gives out free cigarettes to the less fortunate population in an effort to stimulate more popularity among them.
b. As the awareness of the ill effects of cigarettes increases, the affluent and more educated start stubbing out their cigarettes.
c. The homeless and other downscale consumers became a main target for tobacco marketing.
d. Merit, Pall Mall, and Lucky Strike are the most popular cigarettes within the homeless demographic of cigarette smokers.
e. R.J. Reynolds is a despicable company that lacks both tact and shame in its approach to selling cigarettes.
5. Which of the following best describes the author’s tone?
a. poignant objectivity
b. critical and informative
c. impartial and somber
d. restrained scorn
e. cold anger
a. poignant objectivity
b. critical and informative
c. impartial and somber
d. restrained scorn
e. cold anger
6. Based on the information in the passage, which of the following is the author most likely to be affiliated with?
a. R.J. Reynolds
b. New York City homeless shelters
c. an antismoking campaign
d. the board of health
e. a homeless activist group
a. R.J. Reynolds
b. New York City homeless shelters
c. an antismoking campaign
d. the board of health
e. a homeless activist group
RC Butler 2022 - Practice Two RC Passages Everyday.
Passage # 263 Date: 01-Jul-2022
This question is a part of RC Butler 2022. Click here for Details
Passage # 263 Date: 01-Jul-2022
This question is a part of RC Butler 2022. Click here for Details
03 Jul 2022, 23:04
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Nirmesh83
but the answer for the last question is given as option c .Even I have marked it as option e , if u understand why option c is correct ,please let me know.
