Quote:
Two fitness experts have developed a remarkable exercise system that appears to yield immediate and prolonged improvements to a person's physical and mental health. In careful testing, they have found that the system is accessible to people of different ages and fitness levels. Furthermore, since the system involves unusual techniques, custom pieces of small equipment, and natural dietary supplements, the system would take years for competitors to replicate. And when they tested the system during a two-month trial, potential customers stated emphatically that they would pay the stated prices to continue in the system and that they preferred it over other forms of exercise. All evidence indicates that the new exercise system will have successful launch in the market.
Which of the following would it be most useful to determine in order to evaluate the argument?
A. Whether the system is more effective than other systems
B. Whether the system is sufficiently difficult for serious athletes
C. Whether it will be easy to get people to try the system
D. Whether competitors will be able to offer a virtually identical system at lower cost
E. Whether the cost of providing the system to a customer is high relative to its market price
To solve this question, let us deploy
IMS's four-step technique.
STEP #1: IDENTIFY THE QUESTION TYPE BY READING THE QUESTION STEMThe question stem states, 'Which of the following would be most useful to determine in order to evaluate the argument?' Clearly, we are dealing with an evaluate question. Now that the question type is identified, let us proceed to the second step.
STEP #2: DECONSTRUCT THE ARGUMENTSince we need to check which answer option would help us evaluate the argument, let us deconstruct the argument by figuring out the conclusion and the premise(s).
CONCLUSION: All evidence indicates that the new exercise system will have successful launch in the market.
PREMISES: -> The new exercise system appears to yield immediate and prolonged improvements to a person's physical and mental health.
-> The system is accessible to people of different ages and fitness levels.
-> Since the system involves unusual techniques, custom pieces of small equipment, and natural dietary supplements, the system would take years for competitors to replicate.
-> When they tested the system during a two-month trial, potential customers stated emphatically that they would pay the stated prices to continue in the system and that they preferred it over other forms of exercise.
Now that the argument is deconstructed, let us proceed to the third step.
STEP #3: KNOW WHAT THE RIGHT ANSWER SHOULD BE DOINGIn an evaluate question, the right answer should, well, be evaluative. Remember, evaluating an argument actually means evaluating the conclusion. There is no need to be overly concerned about the premises. We, therefore, need an answer option that helps us check if the new exercise system will actually have a successful launch in the market or not. Now that we know what the right answer should be doing, let us proceed to the final step.
STEP #4: ELIMINATE INCORRECT ANSWER OPTIONS Answer options that go beyond the scope of the argument, those that do not impact the argument in any way, and/or the ones that do not have all the components we need for evaluation purposes can be eliminated.
A. Whether the system is more effective than other systems -
MAKES NO IMPACT -
We need to evaluate if the launch will be a successful one. So, even if the system happens to be more effective than other systems, it does not tell us anything about the launch. -
ELIMINATEB. Whether the system is sufficiently difficult for serious athletes -
MAKES NO IMPACT -
Again, does not help us evaluate if the launch will be a successful one. - ELIMINATEC. Whether it will be easy to get people to try the system -
EVALUATIVE -
If it will be easy to get people to try the system, the argument that the launch will be successful is strengthened. In contrast, if it will be difficult to get people to try the system, the argument is weakened. -
KEEPD. Whether competitors will be able to offer a virtually identical system at lower cost -
OUT OF SCOPE -
The argument does not concern itself with competitors! -
ELIMINATEE. Whether the cost of providing the system to a customer is high relative to its market price -
OUT OF SCOPE -
The argument does not concern itself with the cost of providing the system to a customer! -
ELIMINATE
Hence, C has to be the right answer.