Bunuel
Over the last two years, multiple streaming platforms have introduced ad-supported subscription tiers at lower prices, aiming to attract price-sensitive customers and generate ad revenue. Despite these lower-cost options and increased marketing, the number of new subscribers has stagnated. Surprisingly, surveys reveal that many non-subscribers cite price as their main reason for not joining, even though ad-supported plans are significantly cheaper than traditional ones.
Which of the following, if true, would best help resolve the discrepancy described in the report?
A. Many non-subscribers associate ad-supported streaming plans with low content quality or limited access, leading them to dismiss these options as poor value
B. Viewers who are highly sensitive to advertising often opt for more expensive, ad-free tiers rather than ad-supported ones.
C. Ad-supported plans tend to generate lower revenue per user than ad-free plans, making them less profitable for the platform overall.
D. The average number of hours streamed per week has increased among existing subscribers, particularly in ad-supported tiers.
E. Several competing platforms have recently introduced exclusive content available only to premium (ad-free) subscribers.
GMAT Club Official Solution:
A. CORRECT. Many non-subscribers associate ad-supported streaming plans with low content quality or limited access, leading them to dismiss these options as poor value.
This explains the discrepancy. People say “price” is the reason, but what they really mean is “price for what I’m getting.” If they think the cheaper plan = low-quality content, then it doesn’t feel like a bargain even if it’s cheaper. So they still cite price, but they’re really rejecting perceived value.
B. Viewers who are highly sensitive to advertising often opt for more expensive, ad-free tiers rather than ad-supported ones.
This explains why some people choose the pricier plan, but it doesn’t explain why non-subscribers (people who aren’t subscribing at all) still say price is the barrier. It’s about behavior of existing subscribers, not the non-subscribers in the question.
C. Ad-supported plans tend to generate lower revenue per user than ad-free plans, making them less profitable for the platform overall.
This is about the platform’s revenue, not the non-subscribers’ behavior. It might explain why platforms don’t push ad-supported plans too hard, but it does not explain the discrepancy between cheaper price and stagnating sign-ups.
D. The average number of hours streamed per week has increased among existing subscribers, particularly in ad-supported tiers.
This talks about what current subscribers are doing, not why non-subscribers aren’t joining. More hours streamed doesn’t explain why new sign-ups stagnated.
E. Several competing platforms have recently introduced exclusive content available only to premium (ad-free) subscribers.
This explains why some people might prefer premium content, but again, these are non-subscribers citing price as their reason. It doesn’t explain why they’re not taking the cheaper plan; it just explains a lure for higher-tier subscribers.