marymary
planettelex
I found
Avi Gordon’s MBA Admissions Strategy to be very useful. It clearly explains the need to have a theme/message underlying all aspects of your application, and it categorises the pool of possible essay titles well. Good emphasis was also put on the planning process which helps you understand your own profile and makes essay writing much smoother. I guess none of that is groundbreaking, but I liked his style nonetheless. Without it, my app would have been a mish mash of unrelated anecdotes.
hmm...just clicked on the Amazon link and something is fishy with the reviews. Does anyone else have a review of this book?
I have the book and actually spent about 2-3 hrs reading/browsing through it. I usually like to go through a book twice before I publish my comments, since sometimes I get the wrong impression the first time, but here are my thoughts after the first go. It definitely has some interesting sections/insights. The 19 reviews flawless 5 out of 5 stars are a bit on the positive side but I don't think they are too far off:
Consists of 4 parts:
1. Admissions strategy (approx 45 pages)
2. Profile building tools and techniques (approx approx 30 pages)
3. Essays reviewed and recommendations given for each question type (why mba, why now, how will this program help you, how to tie all of them together, approx 50 pages)
4. Writing and style guide (grammar, style, etc) (approx 35 pages)
The Good & Valuable:
1. Overview of the reward system of AdCom's (what are their key drivers)
2. Applicant Attributes that satisfy/excite/appeal to AdComs
3. Some of the diagrams that show how to overlay the multiple dimensions/attributes/rewards/etc
* Section for international applicants
* Section about the fit
* Section on what happens after the application is submitted
* Suggestions to either pursue a theme application (everything hindges on one theme) or a Profile build-up essay (you build up your profile essay by essay)
* Some good writing tips (useful for some)
Some Food for Thought:
- I felt it was a bit too technical and tried to categorize everything. For example, the whole book is built on lists: 4 attribute dimensions, 22 applicant attributes AdComs are looking for, reward system for admissions officer, etc and this is only in the first 15 pages of the book
- 10 Question archetypes: (it is a list again

) the book attempts to give a mini-strategy for each question type and how to address them. It is a bit simplistic but not bad at all. The book does not just leave you there, however, it shows you how to tie it all together and write a coherent story (emphasize 2 of the 22 attributes in one, 3 in the other, etc to paint a complete picture)
I did not find the bio of Mr. Gordon in the book and not sure about his background, but the book felt a bit as though written by an engineer or a person with a technical background who tried to define/categorize/simplify every element of MBA admissions. I think there is quite a bit of value in that yet at the same time it may feel that the author has gone a bit too far in creating a step-by-step manual of admissions essay writing. If you are confused by other books - this may be the exact thing you need.
I would be curious if anyone else had any feedback. As I said, I went through the book only once so far.