Official Solution: Established manufacturers face a tension between exploiting their existing capabilities, in service of short-term profits, exploring new opportunities with an eye to long-term viability. Exploitation goals include constructive dialogue with existing clients, together with the at-scale improvement of products and manufacturing techniques that the dialogue informs. Exploration includes experimental refinement, or creation from scratch, of product prototypes and manufacturing processes, as well as preparatory analysis of and outreach into potential new markets.
Exploration and exploitation ultimately must compete for a firm’s managerial and capital resources. Maldonado showed that firms allocating too many resources to exploitation, while nearly always exceptionally productive and cost-efficient in the immediate term, face high probabilities of insolvency as markets evolve. Conversely, De La Cruz showed that excess allocation in the opposite direction causes firms to accumulate more provisional technologies than they can possibly commercialize, and therefore to spread research and development resources far too thinly across those technologies, while also struggling to meet absolute minimum production figures. Executives must guide their companies to the optimal balance in between.
Some manufacturers have chartered functionally separate, largely autonomous company divisions known as “skunkworks” to address exploration goals. These operate at a remove from short-term market fluctuations and their unpredictable-yet-always-urgent pressures on main production floors, so that their small teams can maintain the sharp collective focus that skunkworks were conceived to promote. Critics, however, claim that innovations from a sequestered unit cannot produce returns until they and their underlying knowledge base are integrated into the company’s mainstream operations, and that only then will both sides of the attempted knowledge transfer discover just how many significant communication, skill and culture gaps have opened up across the scrupulously maintained distance between the skunkworks and the main floor, rendering the integration process anywhere from tedious and exasperating at best, to actually impossible at worst,
In a second, newer approach to this overall question of balance, known as employee ambidexterity, individual employees choose independently how to allocate their time between exploitative and exploratory tasks. Proponents contend that this model fosters a culture of continuous innovation while preserving the unity and camaraderie of the corporation as a whole. Skeptics counter that without institutional buffers, short-term performance pressures will consistently crowd out exploratory activity, leaving the company’s long-term adaptive capacity to languish.The primary purpose of the passage is toA. describe a challenge in strategic management and analyze two possible approaches to it.
B. explain and illustrate two types of corporate performance objectives that often come into conflict.
C. lay out and analyze two types of ways in which corporations differentiate themselves when competing for managers and capital.
D. present two solutions to a problem in corporate management and argue for one over the other.
E. trace the origins of a particular conflict of interest commonly faced by newly established corporations.
For a passage as neatly divided into small paragraph units as this one, a paragraph-by-paragraph summary can be helpful in drilling down to the author’s primary purpose. Since the answer to Primary Purpose questions always starts with a verb, let’s start each of the paragraph summaries with a verb.
¶1: Describes two opposing goals toward which manufacturing companies must decide how to allocate capital and managerial resources.
¶2: Shows that allocating ALL resources to just one of the two goals results in negative outcomes.
¶3: Describes “skunk-works”, a type of subsidiary that some companies have created in order to better pursue both of the general goals discussed. Presents pros and cons of “skunk-works”.
¶4: Describes “employee ambidexterity”, a scheduling/logistics framework that some companies use in order to better pursue both of the general goals discussed. Presents pros and cons of this framework.
Now, compress this outline to the approximate length of the answer choices to this question:
Describes the problem/challenge faced by businesses of pursuing two largely opposing goals simultaneously. Presents two specific strategies for better pursuing both goals at once, discussing pros and cons of each.
Of the choices given, (A) is the only one that precisely matches this brief summary of the essentials.
INCORRECT ANSWERS:
(B) Exploration and exploitation are far too nebulous, general, and abstract to be feasibly described as “performance objectives” in any realistic context. Furthermore, while exploration and exploitation are defined in a general sense, neither of them is illustrated (with specific examples) in this passage.
(C) The author makes the implied point that all viable businesses must pursue both exploration and exploitation, so simply pursuing one or both of these will not meaningfully differentiate any viable firm from any other. Moreover, exploration and exploitation are general, categorical abstractions, essentially the polar opposite of the specific strategies that could feasibly be described as “ways in which corporations differentiate themselves”. Finally, the passage does not mention competition among firms to hire managers or acquire capital; only the internal conflict faced by each company trying to decide how to allocate these personnel and resources between exploration and exploitation is discussed.
(D) Skunk-works and employee-ambidexterity frameworks could each be one component of a solution to the complex problem of how to balance the allocation of corporate resources between exploration and exploitation goals, but neither of them could reasonably BE that solution all by itself. More fundamentally, the passage never attempts to make any sort of comparison or relative judgment at all between skunk-works and employee-ambidexterity frameworks, let alone actually “argue for one over the other”
(E) The passage’s opening sentence describes the fundamental tension between exploration and exploitation as a problem mainly facing “established manufacturers”. “Established” and “newly established” are fundamentally contrasting descriptions, so “newly established corporations” are not the subset of businesses under examination here. (Furthermore, this choice only has “corporations”, also failing to capture the passage’s much more specific focus on manufacturing corporations.) The passage also does not give any sort of historical timeline of the tension between manufacturers’ pursuit of exploration and their exploitation of current lines of production; in other words, nowhere does this passage “trace the origins” of that tension.
Answer: A