Official Solution:
Business Consultant Argument: Company managers should not be the ones to directly communicate significant product changes to customers. This is because, while managers are deeply familiar with the details and rationales behind such changes, they often present these changes in overly technical terms, focusing on aspects most relevant to management rather than on what is most pertinent to the broader customer base.
Which of the following, if true, most strengthens the argument?
A. Managers are typically more knowledgeable about product details than other employees in the company.
B. Effective communication of significant product changes requires the communicator to have technical expertise and in-depth product knowledge.
C. Managers often receive training on how to communicate effectively to different market segments within their company's customer base.
D. Many customers have expressed that they prefer interacting with customer service representatives.
E. The communications department's primary role is to convey complex product information in a way that is accessible and relevant to all customers of the company.
Correct Answer: E. The communications department's primary role is to convey complex product information in a way that is accessible and relevant to all customers of the company.
This choice strengthens the argument by emphasizing that there is a specialized department designed to handle communication with customers effectively. It supports and makes the consultant's claim stronger - there is a team that's designed to handle this - they are professionals at this, and thus likely would do a better job. Note that none of the choices are supporting the claim that business managers are bad at communicating - that would be the first and more intuitive expectation for where the strengthen argument would go to but more advanced CR questions tend to deviate from the more basic patterns.
(A) Managers are typically more knowledgeable about product details than other employees in the company.
This statement does not address manager ability to effectively communicate that information in a way that resonates with customers, thus not strengthening the argument. Someone may be more knowledgeable - we know they are already from the argument, but they just are not good at communicating. Communication is the problem and this choice does not help it. Eliminate
(B) Effective communication of significant product changes requires the communicator to have technical expertise and in-depth product knowledge.
B actually weakens the argument as it suggests that management is actually well equipped and positioned to be communicators with the customers about significant product changes.
(C) Managers often receive training on how to communicate effectively to different market segments within their company's customer base.
This answer choice undermines the argument by suggesting that managers are potentially effective communicators due to specialized training. This is the weaken choice. (A strengthen will always have a weaken option and vice versa). Eliminate.
(D) Many customers have expressed that they prefer interacting with customer service representatives.
This is a trap answer. Customers preference for interaction does not mean that it is a better method of communication. Customers may prefer to interact with a certain person or team because they are more available, because they call them directly and skip all the details, or because the customer representative is chatty and has a nice voice, but it does not mean it is better than the manager at communicating or that it will address the issues brought up: technical jargon and lack of understanding of customer needs. This choice tries to lead you the wrong way but is too generic and vague to be the correct answer as many holes can be poked quite easily. Eliminate.
Answer: E