Official Solution:
SpeedTech Electronics manufactures two types of processors: a Standard Processor (SP) and a higher-priced Advanced Processor (AP). Producing AP is actually more cost-efficient than producing SP due to advancements in technology and manufacturing processes. However, financial analysts at SpeedTech have determined that the company's profits would decrease if it combined the two product lines, offering its customers only the AP product at the price level of SP.
Assuming that transitioning from SP to AP manufacturing incurs minimal costs, which of the following, if true about SpeedTech, best explains the results of the analysts' calculation?
A. The materials used in AP are more readily available and cheaper than those used in SP, which initially reduced manufacturing costs.
B. The production method for AP allows for faster output but the sale price for AP has traditionally been set higher due to perceived value.
C. The revenue generated from the higher-priced AP significantly exceeds the cost savings from its more efficient production compared to SP.
D. The research and development costs for developing AP were recouped quickly due to initial high interest when it was first launched.
E. While AP is more cost-effective to produce, it requires more frequent updates and enhancements than SP.
A. Incorrect - Irrelevant. This option does not address the impact on profits if SpeedTech switched to manufacturing and selling only the AP product at SP prices.
B. Incorrect - Irrelevant. This option doesn’t explain why maintaining SP price levels for AP would lead to a decrease in profits; this option only talks about the cost and gives us no new information.
C. Correct Answer. This answer choice helps explain why it may not make financial sense if we discontinue a cheaper product, while offering the more expensive product at the lower product price. Let’s illustrate with an example:
SP Manufacturing cost: $25
SP Retail price: $45
SP Profit: $20 / unit
AP Manufacturing cost: $20
AP Retail price: $60
AP Profit: $40 / unit
Now, if we sell AP at the SP price, we will be getting a profit margin of $25 / unit, which appears to be lower than the current product mix of $20 and $40 for the SP and AP. We actually do not know the share of sales of SP and AP or their prices or profit margins, but the setup tells us that the savings in production would not outweigh the decrease in additional revenue. In other words, If SpeedTech were to switch all production to AP but only charge the SP price, they would lose this additional revenue while only gaining marginal cost efficiencies, leading to an overall decrease in profits. Please note that the question asks to “best explain the results”, which does not mean it has to provide the most convincing financial model that has all answers unlike you would have to do in a “must be true” question for example.
D. Incorrect - Irrelevant. The startup costs are not connected to the ongoing profitability analysis and do not help explain the financial analysis.
E. Incorrect - Irrelevant. This answer choice also does not touch on why selling AP at SP prices would decrease profits, focusing instead on operational rather than financial outcomes.
Answer: C