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studying for the GMAT for a year is also demotivating…. Especially in today’s world when things are instant and on demand.
Preparing for the GMAT for a year can be a tough slog, but in some cases, it's just going to take a year, or more, for a person to get to his or her score goal. Some people just didn't develop strong skills in some areas before getting to the GMAT, and so their GMAT prep involves their finally developing those skills, which can take a lot of work. So, if someone has a particular goal in mind, it's going to take a year or more to get that goal, and that goal is important to the person, then I'd encourage that person to make his or her dream happen.
I can say that I prepared for about a year, not always consistently, but over the course of a year, and I kind of enjoyed the game. It was pretty fun to learn one thing after another and drive my score higher each time I mastered another aspect of the GMAT.