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vandanasathpathy
09 Jun 2014, 21:22
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I'm an Indian/Female/26 with around 5 years work experience spanning technology and marketing.
I'm done with my GMAT finally (760 - q50, v41) and have started looking at colleges that would be a good fit for me. I'm looking at a career in Product Marketing with a technology company (a role that will help me leverage my technology experience as well as my marketing experience) or a Consulting role skewed towards Marketing/Human Capital Management.
After doing some preliminary R&D (going through countless Linkedin profiles, lurking on forums and talking to some of my friends from B-schools), I've realized that Kellogg, Wharton, Booth, Haas and Duke are the kind of colleges that I want to target. But:
1. I've heard that as an international applicant, it is difficult to get accepted to B-Schools when you say you want to get into marketing as B-Schools doubt that international (especially Indian) students have the right perspective for Marketing. Alternately, I've heard that such perspectives might exist for Brand Management positions in marketing (maybe), but this will not be an issue for someone looking at a career in Product Marketing. Since I've gotten mixed reviews, I wanted to get some clarification on this.
2. I realize that the schools I've mentioned are pretty selective schools and are in T10, so I want to know if people can suggest other schools which have good marketing programs, preferably schools where companies like Amazon, Google, Microsoft, Intel, IBM, Cisco and Deloitte recruit for Marketing positions. I've heard good things about Ross, Cornell Johnson and UCLA but haven't been able to speak to any current students/alum there. If someone can throw some light on this, I'd be grateful.
I'd appreciate inputs from current students/ alum /experts. Thanks in advance!
I'm done with my GMAT finally (760 - q50, v41) and have started looking at colleges that would be a good fit for me. I'm looking at a career in Product Marketing with a technology company (a role that will help me leverage my technology experience as well as my marketing experience) or a Consulting role skewed towards Marketing/Human Capital Management.
After doing some preliminary R&D (going through countless Linkedin profiles, lurking on forums and talking to some of my friends from B-schools), I've realized that Kellogg, Wharton, Booth, Haas and Duke are the kind of colleges that I want to target. But:
1. I've heard that as an international applicant, it is difficult to get accepted to B-Schools when you say you want to get into marketing as B-Schools doubt that international (especially Indian) students have the right perspective for Marketing. Alternately, I've heard that such perspectives might exist for Brand Management positions in marketing (maybe), but this will not be an issue for someone looking at a career in Product Marketing. Since I've gotten mixed reviews, I wanted to get some clarification on this.
2. I realize that the schools I've mentioned are pretty selective schools and are in T10, so I want to know if people can suggest other schools which have good marketing programs, preferably schools where companies like Amazon, Google, Microsoft, Intel, IBM, Cisco and Deloitte recruit for Marketing positions. I've heard good things about Ross, Cornell Johnson and UCLA but haven't been able to speak to any current students/alum there. If someone can throw some light on this, I'd be grateful.
I'd appreciate inputs from current students/ alum /experts. Thanks in advance!
10 Jun 2014, 00:13
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vandanasathpathy
I was facing a similar dilemma since I want to pursue Marketing. There are several question you need to ask yourself.
1. What is your exact target role?(Is it product management/product marketing?), coming from a tech service industry i believe your role would require product management?(If its management then you need not worry so much)
2. Does your target role requires understanding of International market, consumer behavior/ will it be in a B2B Space?(i.e If you want to work there)
3. The companies that visit your target schools, have they in the past recruited people for a similar role?(If not I would advice you to step back and think as a part of student body, how will you pitch these companies to offer such roles)
4. Have you connected with Indian alums who are already in similar roles, if you write to schools they are very helpful in providing details of alums(you have searched extensively on linkedin, but have you approached anyone who you feel is in an industry you want to be in?)
Honestly, after doing all the research I have decided not to go ahead with American schools, since I don't have any connect. I want to go for a Brand management role. I strongly feel after answering few of these questions you will be able to make an informed decision on how you want to convey your post mba goals in your application.
