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helg
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helg
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Thank you guys!
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boutique also just sounds really really cool.
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rhyme
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id go boutique too.
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boutique sounds like a fashion parlour to me :p

I'd go for small specialised consulting firm ;)
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another vote for boutique.
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around here they say "boutique" when they don't mean "giant firm." I think boutique was what they said in the vault guides.
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I see boutique used most of the time, including by the companies themselves.
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what about a small tech company, non-startup? boutique software firm? somehow that just doesn't sound right LOL.
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aceman626
what about a small tech company, non-startup? boutique software firm? somehow that just doesn't sound right LOL.

I've never seen boutique used outside of consulting and banking. "Niche" might be more appropriate in this case...especially if you focus on a specific market. Otherwise, small is probably sufficient.
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well, in the real estate industry, they use "boutique" for small/specialized hotel chains.

I don't know if that helps.
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True, forgot about boutique hotels.

I wonder if there's such a thing as a boutique boutique.
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"boutique" just sounds sexier, doesn't it? Ok, I'm kidding, but I would still go with boutique...