It depends on your crowd...I live in LA, and smoking is still seen as a cool/rebellious thing within certain groups...even among hipsters (especially among hipsters in some cases). I never hid the fact that I smoked while in college...it never even crossed my mind. In fact, smoking on the library steps during study breaks, or chit chatting outside while having a smoke before class was more than common (nevermind all the smoking that takes place at a college party). The real world seems to frown on smoking much more so than I ever came close to experiencing in college. Sometimes I wonder if those anti-smoking campaigns had much more of an effect on the Gen-X'rs than they do on my generation. With so much other things to worry about, anti-smoking never seemed like a priority maybe? Either way, people my age seem very blase about smoking, seemingly not caring one way or the other. Maybe it's the youthful sense of invincibility? Regardless, it's bad for me, it costs too much, people hate it, I need to quit soon...ugh!