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cpgmba
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Concentration: CPG Marketing
Schools:R1: HBS(A), Kellogg(A), Michigan(A), Duke(A), Wharton(D)
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cpgmba
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CPG,

Hopefully I'll be joining you at Kellogg in Fall 2009!

As I approached my second essay, I really tried to concentrate on my outside of work activities, my upbringing (also pretty typical), and my values.

I think that with the second essay Kellogg is really giving us the opportunity to discuss our life outside of work. I would use the other essays to discuss the roles and responsibilities you took on at work.

Obviously, I won't tell you how to write your essays, but I really used the second essay to accentuate my outside of work activities and personal qualities.

~Sam
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Sam - Same here!!

I defintely realize and understand that they're looking for more than work experience in #2. However I feel my work experience really is what makes me diverse. Although I think I've realized I need more than that which is why I'm looking to add a few other examples. I want to tie back into how those examples will help me contribute at Kellogg. I love playing golf, running and hiking with my dogs but I don't see what unique value that adds to my profile. (Also, it's not like I've played in the majors or hiked Mt Everest so these examples haven't changed my life or anything.)

Appreciating the feedback everyone!!
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I think if your work experience is what makes you diverse, then you should really emphasize it. I think it is definitely important to touch on your other interests and activities as well. Golf teaches ethics, hiking and running emphasizes setting a goal and reaching for it. Quick, obvious conclusions for sure, but I think it is important to mention how your outside of work qualities influence you on a daily basis.

~Sam
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for Kellogg, I used my professional background and two personal "uniqueness" to talk about what I would bring to the class.

So in your case, i would spend 2/3 or 3/4 of your essay talking about your different functions and how those functions shaped your thought process. What did you learn that you can bring to the classroom discussion to enrich the leaning of your peers?

Then throw in one paragraph on your hobbies or cooking, and link that also to how it will help add color to the class profile (like lead some teaching classes, or host an "Iron Chef" competition among classmates, etc...).

That will help end the essay on a lighter note while allowing your personality to show through.
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One of the things I do on the side for fun is web and graphics design, photoshop etc. (i'm a fin analyst by trade). I have a few ideas of my own, but any suggestions on how this (media, design, graphics stuff) would add to the class?
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