Disclaimer: I'm a Hoo as well, though I'm headed to Fuqua this year. Applied and accepted at Darden.
I'm one of those who believes rankings are essentially snake oil - the schools in each peer group are probably interchangeable as far as quality, though each has its individual strengths. I think it's pretty absurd to say Fuqua is, overall, a better school than Darden or NYU than Ross because of their respective rankings, though big differences (MIT > Yale) probably do say something.
One thing several students brought up at my Darden interview/tour thing was that the school's ranking was affected by the fact that the faculty there was less research-oriented than at other schools, and that that was a conscious effort on the part of the Darden administration. Spin or fact, who's to say... but I'd say that and their scholarship policy definitely affects their ranking.
They're also a little stingier on aid than they probably need to be. That, combined with the lack of any loan assistance program and the much-emphasized workload (which I think is mostly a lot of hype) made my decision to decline the offer there pretty easy.