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19 Jun 2023, 07:30
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Question 1
E
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
25%
(medium)
Question Stats:
68% (02:38) correct
32%
(02:39) wrong
based on 146
sessions
History
Date
Time
Result
Not Attempted Yet
Question 2
C
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
65%
(hard)
Question Stats:
39% (01:04) correct 61%
(01:06) wrong
based on 140
sessions
History
Date
Time
Result
Not Attempted Yet
Question 3
C
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
5%
(low)
Question Stats:
84% (00:42) correct 16%
(00:57) wrong
based on 139
sessions
History
Date
Time
Result
Not Attempted Yet
Question 4
A
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
45%
(medium)
Question Stats:
50% (00:49) correct 50%
(01:00) wrong
based on 134
sessions
History
Date
Time
Result
Not Attempted Yet
The muckraking era between 1900 and World War I saw a new generation of reform-minded, watchdog journalists who wielded substantial influence with their investigations of corruption and dangerous working conditions. In an effort to counter this, corporations sought the help of a new industry, public relations.
Among the first and most influential of these agencies was Parker & Lee, founded in 1904 by George Parker and Ivy Ledbetter Lee. Lee had worked for a newspaper in New York and had run a publicity campaign for an unsuccessful presidential candidate. Parker, also a former reporter, had been the press agent for President Grover Cleveland. Together, they developed a number of tactics by which corporations might improve their public image.
During their brief partnership, Lee represented the head of the Pennsylvania Railroad. Following a tragic accident, Lee convinced the railroad to send out a frank press release detailing the incident before reporters could descend upon the scene. During a 1906 coal strike, Lee represented the coal companies and sent newspapers daily releases on the strike and negotiations. He did not believe in covering up but rather in controlling the release of the truth.
After his firm dissolved, Lee went out on his own. One of his most important jobs was as John D. Rockefeller’s publicity counsel following the Ludlow massacre, the death of miners and families killed by local militia during a strike. Lee did much to soften the robber baron’s image, urging him to be photographed handing out coins to indigent children. He worked behind the scenes, altering Rockefeller’s business decisions and corporate policies to improve the company’s overall relationship with the public.
Lee ran into trouble in the early 1930s because of associations with Germany’s I. G. Farben Industries. In 1934 he was called to testify before Congress about providing propaganda for the Nazis through his work for Farben, a charge he denied. He may not have chosen his clients wisely, but there is no question that Lee established a prototype for public relations that is still widely used today from Silicon Valley to Washington, DC.
Among the first and most influential of these agencies was Parker & Lee, founded in 1904 by George Parker and Ivy Ledbetter Lee. Lee had worked for a newspaper in New York and had run a publicity campaign for an unsuccessful presidential candidate. Parker, also a former reporter, had been the press agent for President Grover Cleveland. Together, they developed a number of tactics by which corporations might improve their public image.
During their brief partnership, Lee represented the head of the Pennsylvania Railroad. Following a tragic accident, Lee convinced the railroad to send out a frank press release detailing the incident before reporters could descend upon the scene. During a 1906 coal strike, Lee represented the coal companies and sent newspapers daily releases on the strike and negotiations. He did not believe in covering up but rather in controlling the release of the truth.
After his firm dissolved, Lee went out on his own. One of his most important jobs was as John D. Rockefeller’s publicity counsel following the Ludlow massacre, the death of miners and families killed by local militia during a strike. Lee did much to soften the robber baron’s image, urging him to be photographed handing out coins to indigent children. He worked behind the scenes, altering Rockefeller’s business decisions and corporate policies to improve the company’s overall relationship with the public.
Lee ran into trouble in the early 1930s because of associations with Germany’s I. G. Farben Industries. In 1934 he was called to testify before Congress about providing propaganda for the Nazis through his work for Farben, a charge he denied. He may not have chosen his clients wisely, but there is no question that Lee established a prototype for public relations that is still widely used today from Silicon Valley to Washington, DC.
1. Which of the following statements most accurately captures the central idea of the passage?
(A) Even the worst offenders in the corporate world can benefit from a sound public relations campaign.
(B) Prior to 1900, corporations in America were losing the image battle to muckraking journalists.
(C) Although he represented mostly American corporations, Ivy Ledbetter Lee was the first PR agent to work abroad as well.
(D) Ivy Ledbetter Lee’s innovations in the world of public relations included the press release and the personal photographer.
(E) Ivy Ledbetter Lee developed modern PR while working for a wide spectrum of agencies and corporations.
(A) Even the worst offenders in the corporate world can benefit from a sound public relations campaign.
(B) Prior to 1900, corporations in America were losing the image battle to muckraking journalists.
(C) Although he represented mostly American corporations, Ivy Ledbetter Lee was the first PR agent to work abroad as well.
(D) Ivy Ledbetter Lee’s innovations in the world of public relations included the press release and the personal photographer.
(E) Ivy Ledbetter Lee developed modern PR while working for a wide spectrum of agencies and corporations.
2. The author most likely mentions the Ludlow massacre for what purpose?
(A) To show what can ensue after a bout of bad publicity
(B) To reveal one result of Lee’s campaign for Rockefeller
(C) To establish Rockefeller’s need for a good publicity agent
(D) To remind the reader of the need for muckraking journalism
(E) To offer an example of the dangers of extraction industries
(A) To show what can ensue after a bout of bad publicity
(B) To reveal one result of Lee’s campaign for Rockefeller
(C) To establish Rockefeller’s need for a good publicity agent
(D) To remind the reader of the need for muckraking journalism
(E) To offer an example of the dangers of extraction industries
3. The PR benefit of Rockefeller’s being photographed giving coins to poor children is most similar to that of photographs taken in which of these situations?
(A) A beloved actor signing autographs for fans at Disney World
(B) A candidate for mayor blowing up balloons at a street fair
(C) A disgraced football player visiting a children’s hospital
(D) The Duchess of Cambridge throwing candy to schoolchildren
(E) A computer mogul tossing out the first pitch at a ballgame
(A) A beloved actor signing autographs for fans at Disney World
(B) A candidate for mayor blowing up balloons at a street fair
(C) A disgraced football player visiting a children’s hospital
(D) The Duchess of Cambridge throwing candy to schoolchildren
(E) A computer mogul tossing out the first pitch at a ballgame
4. According to the passage, it can be inferred that Lee would have been least likely to do which of the following?
(A) Lie about a politician’s involvement with a scandal
(B) Release photographs of a tycoon performing a service
(C) Send out a press release about a client’s hospitalization
(D) Encourage a corporate client to improve working conditions
(E) Talk to a reporter about a problem with a manufacturer’s product
(A) Lie about a politician’s involvement with a scandal
(B) Release photographs of a tycoon performing a service
(C) Send out a press release about a client’s hospitalization
(D) Encourage a corporate client to improve working conditions
(E) Talk to a reporter about a problem with a manufacturer’s product
RC Butler 2023 - Practice Two RC Passages Everyday.
Passage # 198 Date: 19-Jun-2023
This question is part of RC Butler 2023. Click here for Details
Passage # 198 Date: 19-Jun-2023
This question is part of RC Butler 2023. Click here for Details
25 Jun 2023, 00:30
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Ruchi007
To approach this question, it's important to carefully read and understand the main points and ideas presented in the passage. Here are the key points to consider:
-The muckraking era saw the rise of reform-minded journalists investigating corruption and dangerous working conditions.
-Corporations sought to counter this negative publicity by turning to public relations.
-Parker & Lee, founded by Ivy Ledbetter Lee, was one of the first influential PR agencies.
-Lee developed tactics to improve corporations' public image, including issuing frank press releases and controlling the release of information.
-Lee worked for John D. Rockefeller, helping to improve his image through strategic PR efforts.
-Lee's work established a prototype for modern public relations.
