Sajitha: Sales of Lodgewood's specialty microbrew beers increased steadily from 2000 to 2002. The rise in sales was probably due in large part to the new label and ads developed by their advertising firm, which played up the microbrewery's local history.
Kyle: There must be another explanation: The data you cite show the rise in sales started in early 2000. Yet the company's new advertising campaign did not go into effect until September of that year.
Which of the following, if true, would most seriously weaken the force of the objection that Kyle presents to Sajitha's explanation?
Premise: beers increased steadily 2000-2002
Conclusion: It is due to new label and ads
Objection: cannot be ads in early 2000
(A) Beer buyers surveyed in 2001 cited the advertising campaign as the primary reason they became aware of Lodgewood's offerings.
Ok, I need help with this one. I understand why E is the correct answer but why not A?
The only thing I can think of is: in Kyle's statement: the rise in sales started in early 2000, and ads started in Sept. 2000. Therefore the people surveyed in 2001 doesn't help explain the rise in early 2000. Am I correct?(B) A nationwide beer distributor stopped placing two other specialty microbrew brands in stores in 2000.
stopping placing brands in store would only decrease the popularity of a brand. So it doesn't explain why the brand became popular in early 2000.(C) Lodgewood's new label was the main focus of its advertising campaign.
Ok yes, so what? Even Kyle kind of acknowledges this point, but it still doesn't explain why in early 2000, the brand became popular without ads.(D) Buyers of specialty microbrew beers are more likely than the average beer consumer to experiment with different brands and varieties of beers.
IMO, this type of consumers would only spend their money on different brands -> doesn't explain the sales surge in early 2000. (E) Lodgewood's new label appeared on their beer bottles in late 1999.
Since new label already appeared before 2000, by what Sajitha said, the ads brought popularity. And this explains why it is successful in early 2000.