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Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea

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Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 24 Apr 2013, 02:52
2
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E

Difficulty:

  45% (medium)

Question Stats:

68% (01:50) correct 32% (01:56) wrong based on 179 sessions

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Sajitha: Sales of Lodgewood's specialty microbrew beers increased steadily from 2000 to 2002. The rise in sales was probably due in large part to the new label and ads developed by their advertising firm, which played up the microbrewery's local history.

Kyle: There must be another explanation: The data you cite show the rise in sales started in early 2000. Yet the company's new advertising campaign did not go into effect until September of that year.

Which of the following, if true, would most seriously weaken the force of the objection that Kyle presents to Sajitha's explanation?

(A) Beer buyers surveyed in 2001 cited the advertising campaign as the primary reason they became aware of Lodgewood's offerings.
(B) A nationwide beer distributor stopped placing two other specialty microbrew brands in stores in 2000.
(C) Lodgewood's new label was the main focus of its advertising campaign.
(D) Buyers of specialty microbrew beers are more likely than the average beer consumer to experiment with different brands and varieties of beers.
(E) Lodgewood's new label appeared on their beer bottles in late 1999.
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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 24 Apr 2013, 03:34
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1) Get mad at it.

When you read the stimulus, accept that the argument will be weak, and focus your attention on finding and exploiting that logical weakness. The word “critical” is the first word of the question name for a reason – a major part of your job is to criticize the argument. Be skeptical from the beginning and treat the exercise as though you’re cross-examining whomever created such a flimsy argument. Be aggressive.

2) Do more than half your “work” before you look at the answer choices.

Playoff basketball games are often won on the boards; critical reasoning problems are won on the stimulus. Hard problems use a handful of techniques to make the answer choices less than helpful. Answer choices include a lot of negation (the word “not” to make it hard to tell the exact direction of the sentence), or they start with what looks like an irrelevant lead-in to get you thinking “this isn’t even close”. If you are not in tune with the argument’s weakness, they’ll be able to hide the right answer from you with relative ease. Your job is to know what kind of gap in logic you’re either trying to fill (strengthen) or exploit (weaken). The better you can understand the parameters of the correct answer, the more effectively you can hunt it down and avoid distraction.

3) Be aggressive.

Most students skim the stimulus and answer choices looking for repeat language; surprisingly, few students really dive into the stimulus and get a handle on the argument and then truly analyze the answer choices. It’s like rebounding – students skim and hope the answer falls into their hands while they’re in the right position. To be a better critical reasoner, read arguments skeptically and aggressively. Criticize. Attack. Try going through a set of 20 CR questions without bothering with the answers until later – just poke holes in the logic as you read the paragraphs, training yourself to root out logical flaws.

Critical Reasoning is not a spectator sport. Be critical, be aggressive.
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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 24 Apr 2013, 03:02
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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 24 Apr 2013, 03:05
carcass wrote:
E is the best

The other option are too far away from the key point: the ad campaign started in 2000


sajitha said "new label" and "ads" contributed to increase in sales

kyle ruled out by saying the ads started in sep 2000.

So increase in sales is by "new label"

ans is E
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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 24 Apr 2013, 03:12
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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 24 Apr 2013, 03:18
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carcass wrote:
For who started the gmat exam maybe this is a good question. I mean: a question like this one is good for the first CR during the test ....or so. Then will be a massacre :-D


couldn't agree more :-D
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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 24 Apr 2013, 04:12
Rock750 wrote:
carcass wrote:
For who started the gmat exam maybe this is a good question. I mean: a question like this one is good for the first CR during the test ....or so. Then will be a massacre :-D


couldn't agree more :-D


Totally agreed, it's an easy question. OA is E.

Hey Carcass could we name this http://gmatclub.com/forum/in-the-mid-1990s-the-united-states-supreme-court-rendered-a-151523.html a Massacre question ?
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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 24 Apr 2013, 04:46
It is a Cr question or RC?..... No way to long as Cr, difficult to imagine a question like this if not impossible. Maybe is good for practice, but a question like this, is the main reason why lately I train with only OG questions no matter what : from gmat paper test. gmat old software and new, question pack 1.......... the material is more than enough. moreover, is important to revise each question....... so you have enough material to work with.........

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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 24 Apr 2013, 06:55
E it is .....................
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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 24 Apr 2013, 13:37
I think that a "massacre question" involves more of the things carcass just mentioned, like answer choices with negations and irrelevant lead-in, and not the lenght of a question.
By the way, does the GMAT has this kind of lengthy CR questions?
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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 24 Apr 2013, 15:47
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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 04 Oct 2013, 07:40
This appears to be a GMAT Hack question of the day. The official explanation from the website is as follows:

Answer: E This is a weaken question. Kyle's argument addresses only half of Sajitha's claim. She points out the effect of the new label and new ads. He responds only to the claim about the new ads, showing why the ads probably didn't cause the first part of the increase in sales. An obvious weak point of his response, then, is that the new label may have had the effect Sajitha claimed it did. Consider each choice in turn:

(A) This doesn't limit the effectiveness of Kyle's claim, which points out that the ads wouldn't have caused a sales increase in early 2000. (B) This choice suggests an external cause of the sales increase, but it isn't strictly within the scope of Kyle and Sajitha's dispute. A better choice would have to do with something Sajitha's claim implied. (C) By focusing on the advertising campaign, this choice doesn't affect the validity of Kyle's response. (D) Experimentation may benefit or not benefit Lodgewood. Like (B), it's an external cause to the dispute between Kyle and Sajitha. (E) This is correct. We're looking for something having to do with the new label, and this choice gives us a reason why, in line with Sajitha's claim, the data shows a rise starting in early 2000.
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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 04 Oct 2013, 08:07
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It is a Cr question or RC?..... No way to long as Cr, difficult to imagine a question like this if not impossible. Maybe is good for practice, but a question like this, is the main reason why lately I train with only OG questions no matter what : from gmat paper test. gmat old software and new, question pack 1.......... the material is more than enough. moreover, is important to revise each question....... so you have enough material to work with.........


I did a word count for this question and the passage is only 75 words. Doesn't seem too long. According to the overview page for CR in the The Official Guide for GMAT Verbal Review - 2nd Edition (p113), it says that CR passages tend to be less than 100 words. So this is in the medium length for CR passages assuming that some may be a little over 100 words. (it does appear that many do go over 100 word passages) I guess it may seem lengthy when the passage is a discussion between two subjects. Although this type of question is uncommon, there are 2 such questions out of 83 in the above mentioned OG material. Question #49 actually has two subjects with each making two separate remarks and Question #79 has two subjects each making one slightly longer discussion remark. Just thought I would throw my two cents in regarding this topic as I had a different impression about the length and usefulness of this type of question.
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Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 07 Jul 2020, 10:05
Can someone explain why A is wrong? I thought A is proving that the ads actually have an impact on the campaign which exactly weakens the Kyle's claim. Please help!!!
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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea  [#permalink]

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New post 07 Jul 2020, 14:17
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Sajitha: Sales of Lodgewood's specialty microbrew beers increased steadily from 2000 to 2002. The rise in sales was probably due in large part to the new label and ads developed by their advertising firm, which played up the microbrewery's local history.

Kyle: There must be another explanation: The data you cite show the rise in sales started in early 2000. Yet the company's new advertising campaign did not go into effect until September of that year.

Which of the following, if true, would most seriously weaken the force of the objection that Kyle presents to Sajitha's explanation?

Premise: beers increased steadily 2000-2002
Conclusion: It is due to new label and ads
Objection: cannot be ads in early 2000


(A) Beer buyers surveyed in 2001 cited the advertising campaign as the primary reason they became aware of Lodgewood's offerings.

Ok, I need help with this one. I understand why E is the correct answer but why not A?
The only thing I can think of is: in Kyle's statement: the rise in sales started in early 2000, and ads started in Sept. 2000. Therefore the people surveyed in 2001 doesn't help explain the rise in early 2000. Am I correct?


(B) A nationwide beer distributor stopped placing two other specialty microbrew brands in stores in 2000.

stopping placing brands in store would only decrease the popularity of a brand. So it doesn't explain why the brand became popular in early 2000.

(C) Lodgewood's new label was the main focus of its advertising campaign.

Ok yes, so what? Even Kyle kind of acknowledges this point, but it still doesn't explain why in early 2000, the brand became popular without ads.

(D) Buyers of specialty microbrew beers are more likely than the average beer consumer to experiment with different brands and varieties of beers.

IMO, this type of consumers would only spend their money on different brands -> doesn't explain the sales surge in early 2000.

(E) Lodgewood's new label appeared on their beer bottles in late 1999.

Since new label already appeared before 2000, by what Sajitha said, the ads brought popularity. And this explains why it is successful in early 2000.
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Re: Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea   [#permalink] 07 Jul 2020, 14:17

Sajitha: Sales of Lodgewood's specialty microbrew beers increased stea

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