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Burger Land, a nationwide fast-food chain, recently announced a special promotion dramatically reducing the price of its most popular burger, the Big and Beefy. This development has provoked a strong response by the nation’s nutritionists. Citing the extremely high levels of cholesterol in the Big and Beefy, they predict that the price reduction will have a negative impact on the health of our citizens.

Conclusion : price reduction will have a negative impact on the health of our citizens.

Linking premise: Reduction in the price of its most popular burger, the Big and Beefy.

This development has provoked a strong response by the nation’s nutritionists.

extremely high levels of cholesterol in the Big and Beefy

Assumption: Price reduction shall induce consumers to increase the intake of Big and Buffy's burger.

Only option A fits the space.
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Quote:
Citing the extremely high levels of cholesterol in the Big and Beefy, they predict that the price reduction will have a negative impact on the health of our citizens.
Price reduction can have a negative impact on the health only when the consumers actually consumes the high cholesterol burgers , thus our target is to find an answer where the consumers are actually purchasing/consuming the burgers - Non but option A produces the same.
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this one is easy..

Big and beefy price reduction --> nutritionists’ argument (what's the assumption)

A)Some consumers would otherwise have consumed food lower in cholesterol than the B&B -- directly related to the promotion and nutritionists argument (Correct).

B) Reducing fat consumption important - may be (but its not the assumption related to B&B new scheme, nutritionists can't do much if people consume same burgers without the promotion), his concern is related to promotion.

C) -provide alternate scenario or way to achieve sales (not relevant)

D) other fast-food companies... - Do we need to know what others are doing, not related to argument.

E) Lost revenue of Big and Beefy... - nutritionists is concerned with public health, not with B&B revenue.

Answer : A
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Can someone help me here?

I thought Using "Some" in A cannot prove it an assumption

And In E we use the statement which implies if we reduce the price there will be more sales hence There will be a negative impact on health, citing cholesterol level of Burger.
E could be the Answer
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Can someone help me here?

I thought Using "Some" in A cannot prove it an assumption

And In E we use the statement which implies if we reduce the price there will be more sales hence There will be a negative impact on health, citing cholesterol level of Burger.
E could be the Answer
rupeshnverbal, the options are supposed to be misleading.
Thus, always Pre-Think before you jump to answer choice analysis.

Let's Deep-Dive!
    Premise: Introduction of a cheaper burger big and beefy (BnB), laden with extremely high levels of cholesterol.
    Conclusion: BnB -----will have -----> negative impact on the health of our citizens.

Pre-Think:
    Why is the author hell bent in concluding that a mere introduction of a cheaper burger will have repercussions to the health of citizens?
    Probably:
      1) BnB, being the most popular burger, will be delicious enough to incite the consumers.
      2) The presence of high levels of cholesterol will be disastrous to the health of the citizens.


Answer choice analysis:
    Quote:
    A. Some consumers induced by the price reduction to purchase the Big and Beefy would otherwise have consumed food lower in cholesterol than the Big and Beefy.
      Aha! Inlines with the Pre-Thinking. Let's hold A and find conclusive flaws in other answer choices.
    Quote:
    B. Reducing fat consumption is the most important factor in improving one’s diet.
      Does the conclusion rely on the assumption that reducing fat consumption is the most important factor in improving one’s diet?
      No. Even if it's NOT the most important factor. We ARE good.
      OUT!
    Quote:
    C. Burger Land could NOT have increased sales of the Big and Beefy by reducing its cholesterol content and appealing to health-conscious consumers.
      !C = Burger Land could have increased sales of the Big and Beefy by reducing its cholesterol content and appealing to health-conscious consumers.
      Even if it could, will it be CONSUMED by the citizens? Certainty vs Capacity.
        What if the altered-BnB( healthier BnB ) tastes so different that people lose the drive for BnB?
        What if the altered-BnB( healthier BnB ) has certain allergic elements that people lose the drive for BnB?
          Lot's of moving variables, which CAN easily affect the final decision!
        OUT!
    Quote:
    D. Other fast-food companies will not respond to Burger Land’s announcement by reducing the price of their own high-cholesterol burgers.
      Even if Other fast-food companies reduce the price, we CANNOT conclusively say that the citizens will be eyeing to get the burgers of their competitors.
      The negation results in an ambiguous situation.
      It's Dicey -----> OUT!
    Quote:
    E. Lost revenue due to the price reduction in the Big and Beefy will be offset by an increase in the number of burgers sold.
      Let's negate this option:
      !E = Lost revenue due to the price reduction in the Big and Beefy will NOT be offset by an increase in the number of burgers sold.
      Meaning: Though the food chain lost revenue, the sales of burgers increased.
      This assumption is a BIG mistake:
        Since the sales of burgers increased --------> It will necessarily have a negative impact on the health of our citizens.

      We need few further assumptions to reach the above claim:
        1) sales of burgers will be ENOUGH to jeopardize the health of our citizens.
        2) The sales of burgers will be CONSUMED by the citizens.

      What if the increased sales were NOT consumed by the citizens?
        - OptionA exactly answers this question that if the price decreases, the citizens will long to eat BnB.
      What if the increased sales were exported to some rich caterers in the adjoining city?
        - There is NO guarantee that sales of those burgers will be CONSUMED by the citizens, unless backed by a coherent answer choice.
    That's where E loses relevance. OUT!

TakeAway:
    The negation of an assumption MUST break the conclusion directly, NOT after further many more assumptions.
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OFFICIAL EXPLANATION



Step 1: Identify the Question Type
The word “assumes” in the question stem signals that this is an Assumption question. We’re looking
for an unstated piece of information that links the evidence to the conclusion. The stem also tells
us that we should focus on the nutritionists’ argument.

Step 2: Untangle the Stimulus
In Assumption questions, we first need to find the argument’s conclusion and evidence. The conclusion
is the nutritionists’ prediction: Cheaper Big and Beefy burgers will negatively impact citizens’
health. The evidence is that the Big and Beefy is extremely high in cholesterol and that Burger Land
plans to significantly lower the price of the Big and Beefy.

Step 3: Predict the Answer
This stimulus contains a scope shift, or change in topic between evidence and conclusion. To spot scope
shifts, look for a brand-new term or idea that appears for the first time in the conclusion without having
been mentioned in the evidence. Here, the conclusion introduces the idea of citizens’ health being
harmed, so we need to figure out why, given the evidence, the author thinks a negative impact on the
population’s health is likely. The author makes two assumptions: (1) that eating a lot of cholesterol is
bad for one’s health, and (2) that the drop in price will entice people to purchase Big and Beefy burgers
instead of lower-cholesterol food they would otherwise have eaten. (For this author’s argument to
work, it’s not enough that Big and Beefy burgers are unhealthy; they’ve got to be less healthy than
the foods they replace.) An answer choice that states either of these assumptions will be correct.

Step 4: Evaluate the Choices
(A) matches the second of our predicted assumptions: The reduced price will cause at least some
people to purchase the Big and Beefy rather than other lower-cholesterol foods. This is the correct
answer. (B) falls outside the scope of the argument, which is concerned not with “fat consumption”
but with the very high levels of cholesterol the burgers contain. (C) is incorrect because other
approaches the burger chain could have taken are outside the scope. The argument is concerned
only with the potential consequences of the move they actually made, which was to reduce the price
of one particular burger. (D) is incorrect because other fast-food companies are outside the scope.
We’re interested specifically in Burger Land. Finally, (E) is incorrect because lost revenues at Burger
Land are irrelevant. What is important is the health impact of one specific burger that the company
produces, not the company’s finances. Choice (A) is correct.
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