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22 Feb 2017, 03:01
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D
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
35%
(medium)
Question Stats:
70% (01:24) correct
30%
(01:56)
wrong
based on 324
sessions
History
Date
Time
Result
Not Attempted Yet
Homely Hotels has a customer loyalty program in which for every four nights a customer spends at a Homely Hotel, he or she receives a coupon good for one free night at any Homely Hotel. Recently people have begun selling these coupons on the Internet for less than the cost of a night at a Homely Hotel. This marketing of coupons has resulted in decreased revenue for the Homely Hotel chain.
To discourage this undesirable trade in free-stay coupons, it would be best for Homely Hotels to restrict:
A. The number of coupons a customer can receive in one year.
B. Use of the coupons to the specific hotel in which they were issued.
C. The valid dates of the coupons to only the month immediately following the date of issue.
D. Use of the coupons to the recipient or people with the same last name.
E. Use of the coupons to Homely Hotel franchises that charge an equal or lesser nightly rate than the franchise that issued the coupon.
To discourage this undesirable trade in free-stay coupons, it would be best for Homely Hotels to restrict:
A. The number of coupons a customer can receive in one year.
B. Use of the coupons to the specific hotel in which they were issued.
C. The valid dates of the coupons to only the month immediately following the date of issue.
D. Use of the coupons to the recipient or people with the same last name.
E. Use of the coupons to Homely Hotel franchises that charge an equal or lesser nightly rate than the franchise that issued the coupon.
Source: McGraw-Hill's
22 Feb 2017, 05:25
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Homely Hotels has a customer loyalty program in which for every four nights a customer spends at a Homely Hotel, he or she receives a coupon good for one free night at any Homely Hotel. Recently people have begun selling these coupons on the Internet for less than the cost of a night at a Homely Hotel. This marketing of coupons has resulted in decreased revenue for the Homely Hotel chain.
To discourage this undesirable trade in free-stay coupons, it would be best for Homely Hotels to restrict:
A. The number of coupons a customer can receive in one year. Still possible to sell them.
B. Use of the coupons to the specific hotel in which they were issued. Still possible to sell them.
C. The valid dates of the coupons to only the month immediately following the date of issue. Still possible to sell them
D. Use of the coupons to the recipient or people with the same last name. Very unlikely to get a buyer for the voucher. Perfect!
E. Use of the coupons to Homely Hotel franchises that charge an equal or lesser nightly rate than the franchise that issued the coupon. Still possible to sell them
To discourage this undesirable trade in free-stay coupons, it would be best for Homely Hotels to restrict:
A. The number of coupons a customer can receive in one year. Still possible to sell them.
B. Use of the coupons to the specific hotel in which they were issued. Still possible to sell them.
C. The valid dates of the coupons to only the month immediately following the date of issue. Still possible to sell them
D. Use of the coupons to the recipient or people with the same last name. Very unlikely to get a buyer for the voucher. Perfect!
E. Use of the coupons to Homely Hotel franchises that charge an equal or lesser nightly rate than the franchise that issued the coupon. Still possible to sell them
08 Aug 2018, 09:48
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SajjadAhmad
Not a good argument. Even the correct answer choice is not perfect. What if people sell coupons in family and relatives? It is easier to plan this way to sell coupons. C seems much better than D
