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Official Explanation

The speaker assumes that students and parents will be educated consumers. (Pardon the play on words.) If it turns out that students and parents select a school because it is nearby, then schools don’t have any incentive to offer creative educational programs in order to attract students; and a fundamental premise of the plan is proved incorrect.

As for (A), this idea actually strengthens the argument for the plan: Schools will make sure that students and parents are educated consumers.

(C) too is consistent with the speaker’s analysis: Schools will create new programs to attract customers.

As for (D), though this idea of cost is not discussed by the speaker, reducing costs would hardly be a disadvantage of a program.

Finally, (E) seems to cut in favor of the program, for then the voucher plan seems calculated to ensure that everyone gets a fair opportunity to get an education.

The correct answer is (B).
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