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06 Jul 2020, 06:48
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E
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
25%
(medium)
Question Stats:
76% (01:22) correct
24%
(01:44)
wrong
based on 152
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Which of the following provides the most logical completion of the passage below?
More and more consumers are being attracted to sport utility vehicles because they are safer to drive than regular cars and because of the feeling of power a person experiences when driving a sport utility vehicle. In its current advertising campaign, Jupiter Auto Company emphasizes the low price of its new sport utility vehicle compared to the price of other such vehicles. However, this marketing strategy is unwise because __________.
(A) Jupiter’s sport utility vehicle is not as safe as those produced by competing automobile manufacturers.
(B) if Jupiter reduces the price of its sport utility vehicle even further, Jupiter would sell even more of these vehicles.
(C) the retail price of Jupiter’s most expensive luxury car is less than that of its new sport utility vehicle.
(D) most consumers who purchase sport utility vehicles are also concerned about the reliability of their vehicle.
(E) consumers who purchase sport utility vehicles associate affordability with lack of safety
More and more consumers are being attracted to sport utility vehicles because they are safer to drive than regular cars and because of the feeling of power a person experiences when driving a sport utility vehicle. In its current advertising campaign, Jupiter Auto Company emphasizes the low price of its new sport utility vehicle compared to the price of other such vehicles. However, this marketing strategy is unwise because __________.
(A) Jupiter’s sport utility vehicle is not as safe as those produced by competing automobile manufacturers.
(B) if Jupiter reduces the price of its sport utility vehicle even further, Jupiter would sell even more of these vehicles.
(C) the retail price of Jupiter’s most expensive luxury car is less than that of its new sport utility vehicle.
(D) most consumers who purchase sport utility vehicles are also concerned about the reliability of their vehicle.
(E) consumers who purchase sport utility vehicles associate affordability with lack of safety
Source: Master GMAT
31 Jul 2020, 01:03
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SajjadAhmad
This a complete the argument type of question; our task is to find an additional premise.
The conclusion is that the marketing strategy adopted by Jupiter Auto Company is unwise.
Premises:
• More and more consumers are attracted to sport utility vehicles for two reasons - their safety as compared with regular cars and the feeling of power.
• Jupiter Auto Company highlights the low price of its new sport utility vehicles in comparison with the price of other such vehicles.
The missing premise should tell us why the marketing strategy is considered unwise.
Option B tells us that if Jupiter reduced the price even further, it would be able to sell even more vehicles. But this does not tell us why the strategy is unwise because the given premises do not include price as a factor that is attractive to consumers.
Option C is irrelevant because the topic under discussion is the sport utility vehicle. The argument has nothing to do with a luxury vehicle.
Options A and D give reasons as to why consumers may not buy Jupiter’s new vehicle but fail to connect them to the marketing strategy and why it is unwise.
Option E bridges that gap by stating that consumers make a connection between price and safety. If consumers feel that affordability and safety are associated, they may feel that a low price indicates a lack of safety, and therefore may not buy the new vehicle. Thus, the marketing strategy would be unwise.
Therefore, E is the best option.
Jayanthi Kumar.
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