KarishmaBMartyMurrayBunuelGMATNinjacan someone please highlight the correct answer for this stem?
It cannot be (E) as is given, because the stem says create ads about products that customers have neutral/negative impression of, so def (E) cannot be the answer
is (D) the ans, because it does show ad in a positive light by highlighting the desirable features?
BunuelAdvertisers have known from research that people tend to have more inclination and positive mind frame when they are shown advertisements positively about things that they have neutral or negative impression of. This would further help if the prose is accompanied by the pictures as well. Therefore, advertisers are likely to ____
Which one of the following most logically completes the argument?
A. use little if any written prose in their advertisements
B. try to encourage people to develop positive attitudes about products that can be better represented pictorially than in prose
C. place their advertisements on television rather than in magazines
D. highlight the desirable features of the advertised product by contrasting them pictorially with undesirable features of a competing product
E. create advertisements containing pictures of things most members of the target audience like