A manager is hoping to reach a certain target for camera sales in his

Question

A manager is hoping to reach a certain target for camera sales in his store, which sells between 10 and 20 cameras a week. Typically, most cameras sold in any week are the less expensive economy models, and his store has sold relatively fewer of the more expensive, high-end cameras. The manager realizes that if, on average, three more cameras sold each week were high-end instead of economy models, the store would reach its target in sales. The manager prepares a detailed information sheet for the sales associates, outlining the numerous advantages of the high-end cameras over the economy cameras, and provides each sales associate with a portfolio of contrasting photos of the same images, showing the clearly superior image quality of the high-end cameras.

Which of the following, if true, would provide most support for the prediction that the detailed information sheet and photo portfolio given to sales associates will have its intended effect of allowing the store to reach its target in sales?

(A) The only reason many customers buy the economy cameras is that they do not appreciate that the high-end cameras are significantly better.

(B) The high end cameras can generate photographs of profession quality, such as those a portrait photographer might produce

(C) The sales associates are already well informed about the capabilities of all the cameras, and often know detailed technical information about their circuitry.

(D) Many people already have a basic camera on their smart phones, so if they are buying separate cameras in addition to what they already have, they are seeking an increase in image quality.

(E) Camera stores that are part of the same national franchise in major metropolitan locations, like New York or Los Angeles, sell comparatively large numbers of the high end cameras.

kaptainklutz · Answer

D 
A - The Only reason is too extreme. Also we don't know that lack of appreciation for quality is the ONLY reason for not buying cameras - could also be price value proposition or something else
B - Already stated in the passage - Assumptions are never stated
C - No correlation to photo samples - Also if they knew how good the cameras are there is no need to give them an information sheet
D - Correct
E - Out of scope

ElninoEffect · Answer

We are looking for a Strengthner:

(A) The only reason many customers buy the economy cameras is that they do not appreciate that the high-end cameras are significantly better.
 Bingo. If this is the case that means if this ignorance is removed it will lead to the desired results.

(B) The high end cameras can generate photographs of profession quality, such as those a portrait photographer might produce.
 What if customers main concern is the Price.

(C) The sales associates are already well informed about the capabilities of all the cameras, and often know detailed technical information about their circuitry.
 It's a weakner. It simply means associates are not able to either transfer the same knowledge to the customers or customers simply don't care.

(D) Many people already have a basic camera on their smart phones, so if they are buying separate cameras in addition to what they already have, they are seeking an increase in image quality.
 Any economic camera model will be better than the smart phone camera. Comparison here is between Economic and Expensive camera models.

(E) Camera stores that are part of the same national franchise in major metropolitan locations, like New York or Los Angeles, sell comparatively large numbers of the high end cameras.
 Irrelevant.

Bunuel · Answer

Official Explanation

The credited answer is (A). If many customers choose the economic camera over the high-end models only because they don't appreciate what the latter can do, then evidence about what those high-end cameras can do would change their purchase choices.

Choice (B) is tempting, but we can imagine many camera buyers saying, "Well, it's great the high-end cameras produces professional quality photos, but I'm not a professional photographer. Why should I spend more money for that?" In other words, this choice tells us more about the camera, but does not address the crucial information about what motivates buyers. Choice (B) is incorrect.

It's great that the sales folks are well informed, but in and of itself, this doesn't tell us whether customers will want to buy these cameras. Choice (C) is incorrect.

Choice (D) is tempting, but we don't know whether the economy cameras provide enough of an improvement over smart-phone cameras. In other words, if the economy cameras are good enough, perhaps folks wouldn't buy the high-end cameras. The passage does not address this point, so we have no way to decide. Choice (D) is incorrect.

This tells about the sales of stores in a national franchise. This is a totally different situation, and tells us nothing about whether this particular manager's strategy will be successful. Choice (E) is irrelevant, so it is incorrect.

Deep32470 · Answer

A manager is hoping to reach a certain target for camera sales in his store, which sells between 10 and 20 cameras a week. Typically, most cameras sold in any week are the less expensive economy models, and his store has sold relatively fewer of the more expensive, high-end cameras. The manager realizes that if, on average, three more cameras sold each week were high-end instead of economy models, the store would reach its target in sales. The manager prepares a detailed information sheet for the sales associates, outlining the numerous advantages of the high-end cameras over the economy cameras, and provides each sales associate with a portfolio of contrasting photos of the same images, showing the clearly superior image quality of the high-end cameras.

Which of the following, if true, would provide most support for the prediction that the detailed information sheet and photo portfolio given to sales associates will have its intended effect of allowing the store to reach its target in sales?

(A) The only reason many customers buy the economy cameras is that they do not appreciate that the high-end cameras are significantly better.

(B) The high end cameras can generate photographs of profession quality, such as those a portrait photographer might produce

(C) The sales associates are already well informed about the capabilities of all the cameras, and often know detailed technical information about their circuitry.

(D) Many people already have a basic camera on their smart phones, so if they are buying separate cameras in addition to what they already have, they are seeking an increase in image quality.

(E) Camera stores that are part of the same national franchise in major metropolitan locations, like New York or Los Angeles, sell comparatively large numbers of the high end cameras.

I appreciate the logic of this question. I have zeroed on two options which are A & E. Now E says that people are generally aware that superior image quality is one thing they would be willing to purchase another high quality camera that their present camera in their smart phones, so what the sales associate would be doing going to them would not do any additional work here. However option A says that people in a way are not knowing that the camera that sales associates are pitching them have superior image quality, hence when these are shown to them they have more tendency to buy them than the people mentioned in option E.

Bonojit · Answer

Hi  Bunuel ,

i got this one wrong and i am a bit skeptical about option A, please clear my doubt

If the customer don't appreciate what the high end cameras can do, wouldn't it be obvious that they might not end up buying the high end camera even though the evidence is shown to them? I mean they are already aware that high end cameras are better. So even if we present the evidence, how can we be sure that it will change their perspective and will encourage them to buy the expensive one?

Pranavsawant · Answer

Yeah that is the problem I have with A too. They seem to be assuming that this new info will convince the customers that more expensive cameras are significantly better. We can't overrule the possibility that all customers that go to this shop are super rigid and adamant in their beliefs and won't change their opinions. Sometimes I really wish these non-official questions were crafted better.

rajatyadav1994 · Answer

Hi Team,

Could someone clarify to why option A is correct?

A) The only reason many customers buy the economy cameras is that they do not appreciate that the high-end cameras are significantly better.

- I would imagine if this choice read something like ‘ The only reason many customers buy the economy cameras is that they have had limited evidence available to them before to view the high end cameras as significantly better in image quality’ , then it might have fit the bill.

The current option does not really seem to state to how if given information on better quality of images and other advantages would have them now believe that the high end cameras are significantly better? Better in what terms? ‘ numerous’ advantages’ is not relative term, and could possibly leave room to have an alternate scenario wherein economy cameras, in net, have an advantage.

browniie6808 · Answer

For anyone who got confused like me, why choice A is correct.

A) The only reason many customers buy the economy cameras is that they  do not appreciate  that the high-end cameras are significantly better.

Do not appreciate  here means they  do not understand or realize

Now everything sounds reasonable. Hope it helps.

browniie6808 · Answer

It means they don't understand. Not they don't like it.

A manager is hoping to reach a certain target for camera sales in his

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